Sales Manager (FMCG & Beverages)

Job Summary:
We are seeking a highly moƟvated and strategic Sales Manager - Rwanda to lead our FMCG & Beverages business.
A Sales Manager for an FMCG (Fast-Moving Consumer Goods) & Beverages distribuƟon business is responsible
for driving volume, maximizing market coverage, and ensuring product availability across retail and wholesale
channels.
Key responsibiliƟes include: - Sales Strategy & Target Achievement: Develop and implement sales plans for assigned territories, set KPIs
and ensure monthly/quarterly targets (primary and secondary sales) are met. - Channel Management: Development and implementaƟon of strategies for general trade, modern trade
and specialized wholesale channels. Planning and refining sales channels to improve efficiency. - New Product Launch (NPD): Ensuring successful launch and placement of new products within the
market. - Retail RelaƟonships: Building and maintaining strong rapport with key retailers and wholesale customers. - DistribuƟon & Visibility: Ensure maximum product availability in retail outlets and oversee
merchandising. - PromoƟonal ExecuƟon: Implement markeƟng plans and local promoƟons to drive brand growth. - Market Coverage: Expanding the distribuƟon network and Ensuring 100% compliance of beat plans.
ConducƟng regular market visits in different region along with sales team. - CompeƟtor Analysis: Monitoring compeƟtor acƟviƟes, including pricing, promoƟons, and new product
launches to provide acƟonable feedback. - Team Leadership and Development: Recruit, train, mentor, and moƟvate sales representaƟves, ensuring
high performance through field coaching, regular performance reviews, and seƫng clear KPIs. - Inventory & LogisƟcs Oversight: Collaborate with supply chain teams to ensure efficient product delivery
and stock availability, oŌen acƟng as the link between producƟon and retail. - Data-Driven Decision Making: Using CRM soŌware and sales apps to monitor daily billing and track
inventory.
Candidature:
EducaƟon & QualificaƟon: PGDM/MBA in business administraƟon, MarkeƟng, or Sales specializaƟon.
Year of Experience & Type of industry: 10 to 12 Years in FMCG & Beverages distribuƟon, Strong familiarity with
the East African market, parƟcularly retail, distribuƟon, and wholesale.