Marketing - Sourcing (Procurement)

Role Overview 

Candidate  will lead marketing procurement initiatives for India while maintaining a global perspective, driving marketing initiatives within the procurement function, focusing on partner engagement, brand visibility, and lead generation. This role involves managing multi-channel co-operative marketing activities for global technology brands such as Apple, Dell, Microsoft, Cisco, and others, ensuring alignment with procurement objectives and business growth strategies. This role will be expected to collaborate with global procurement and marketing teams to identify opportunities for supplier consolidation and harmonize marketing strategies across regions. 

Key Responsibilities 

·          Closely collaborate with the marketing leaders to strategically align on category planning 

·          Partner Marketing & Events: Plan and execute partner events, roadshows, and engagement programs to strengthen relationships and drive business opportunities. Coordinate with OEMs and channel partners for joint marketing initiatives. 

·          Lead Generation: Partner with Marketing to develop and implement strategies to generate qualified leads through digital campaigns, events, and targeted outreach. Track and analyze lead conversion metrics to optimize return on marketing investment. 

·          Digital Marketing: Manage digital campaigns across platforms (Google Ads, LinkedIn, social media). Oversee WhatsApp marketing activities for product promotions and partner communication. Monitor analytics and optimize campaigns for ROI. 

·          Brand Marketing & Merchandising: Execute merchandising plans for Apple and other premium brands across retail and partner touchpoints. Ensure compliance with brand guidelines for in-store displays and promotional materials. 

·          Advertising & Media: Plan and manage print ads, OOH (Out-of-Home) campaigns, and other ATL/BTL activities for Apple and major brands like Dell, Microsoft, Cisco. Liaise with creative agencies for content development and media buying. 

·          Organizing Sports Sponsorship for OEMs. During the IPL and Soccer matches – getting brand visibility (through stadium banners, digital screens etc). 

·          Content & Collateral Development: Create marketing collateral (Video & production), presentations, and promotional materials for procurement-driven initiatives. Ensure timely delivery and quality of all marketing assets. 

·          Budget & Compliance: Manage marketing budgets effectively and ensure compliance with OEM co-op funding guidelines. 

·          Track ROI and savings for all marketing activities. Present cost optimization to leadership through clear and compelling story telling 

·          Leverage internal and external data analytics to evaluate marketing ROI, supplier performance, and identify cost-saving opportunities proactively. 

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Key Skills & Competencies 

·          Expertise in digital marketing purchasing, event management, and brand merchandising. 

·          Knowledge of Apple and other IT Hardware OEM marketing standards and premium brand positioning. 

·          Understanding of IT hardware/software industry and OEM partner ecosystems. 

·          Excellent communication, negotiation, and stakeholder management skills. 

·          Proficiency in marketing tools (Google Analytics, CRM systems, social media platforms). 

·          Strong negotiations skills.

Desired candidate is expected to be good at:
Category management
Supplier negotiations framework
Build multi-year category roadmaps and lead cross-functional alignment.
Contract governance
Oversee use of analytics for category optimization
Track ROI and Cost Optimization for all marketing activities.
Develop SRM strategy for major suppliers.

Qualifications 

·          MBA in Marketing or equivalent. 

·          10–15 years of experience in marketing roles within IT distribution, procurement, or OEM partner management. 

·          Proven track record in handling multi-brand marketing campaigns and partner events. 

Performance Metrics 

·          Lead generation and conversion rates. 

·          Brand visibility and compliance with OEM guidelines. 

·          ROI on marketing spend including budgeted savings and revenue. 

·          Partner satisfaction, growth and engagement levels. 

·          Plan and execute international events and global partner programs to enhance brand presence and strengthen relationships across regions. 

·          Manage OOH and DOOH campaigns for Apple and other major brands, ensuring impactful outdoor visibility through static and digital formats.