About the role

Role Overview

We’re seeking a dynamic and experienced Brand & Growth Lead to take charge of all branding and marketing functions at ShareSquare. This is a critical leadership role that will shape our brand narrative, drive user acquisition, and establish strong market positioning. You will work closely with the leadership team in Dubai and serve as the brand custodian in India.

This role requires an entrepreneurial mindset and the ability to work cross-functionally to implement strategies that directly impact revenue growth and customer engagement.

Key Responsibilities

Brand Ownership: Build, enhance and manage the brand identity of ShareSquare across digital and offline platforms.
Growth Strategy: Develop and execute a holistic growth marketing strategy spanning SEO, SMM, SMO, email marketing, paid media, content, partnerships, and lead generation with support from key partners.
Agency & Vendor Liaison: Coordinate with outsourced agencies and marketing vendors for branding, media planning, design, performance marketing, and PR.
Lead Generation: Design and execute integrated campaigns focused on qualified lead acquisition and conversion in the real estate investment space with help from key aligned partners.
Team Coordination: Collaborate with internal & external teams across design, product, sales, and operations to ensure seamless campaign execution and messaging alignment.
Reporting & Optimization: Monitor campaign performance metrics, ROI analysis, and reporting, with a strong bias toward continuous optimization.
Strategic Vision: Translate the company senior management team’s vision into executable roadmaps and align them with business goals.
Budget Management: Plan, track, and optimize marketing spends effectively.

Requirements

Experience: 10–12 years in a similar brand & marketing leadership role.
Domain Exposure: Preferably from industries such as financial services, banking, real estate, or wealth management.
Expertise in:
Lead generation (B2C)
SEO, SMO, SMM, and digital marketing channels
Performance marketing and ROI-based campaigns
Brand building and storytelling
Managing agency relationships

Soft Skills:

Excellent verbal and written communication
Strong strategic thinking and problem-solving skills
Self-starter with an entrepreneurial drive
Team player with strong interpersonal and leadership capabilities