About the role

Role ObjecƟve: The Zonal Head – Sales is a senior leadership posiƟon responsible for the
overall strategic direcƟon, revenue growth, and market share of solar inverters and BESS
products within a specific zone (e.g., North/South/West/East). This role involves leading a
mulƟ-layered sales team, managing large-scale insƟtuƟonal accounts, and ensuring the zone
aligns with the company’s long-term commercial objecƟves.
1. Strategic Leadership & P&L Management
 Regional Strategy: Formulate and execute a comprehensive zonal business plan to
achieve exponenƟal growth in the solar and BESS segments.

 P&L Ownership: Take full responsibility for the zone’s top-line revenue and boƩom-
line profitability, managing budgets, and opƟmizing sales costs.

 Team Mentorship: Lead, mentor, and monitor the performance of Area Sales
Managers (ASMs) and their respecƟve teams to ensure cohesive goal achievement.
 Market Intelligence: Analyze macro-economic trends and regulatory shiŌs
(State/Central policies) to pivot zonal strategies ahead of compeƟtors.
2. Key Account & InsƟtuƟonal Management
 Strategic Partnerships: Directly manage relaƟonships with "Tier-1" EPCs, large-scale
IPPs (Independent Power Producers), and key government nodal agencies.

 High-Value Tenders: Oversee the parƟcipaƟon and negoƟaƟon process for high-
stakes government and private mega-tenders.

 OEM & Strategic Alliances: Develop high-level Ɵe-ups with solar module
manufacturers or allied energy partners for bundled soluƟons.
3. DistribuƟon & Channel Governance
 Network Expansion: Supervise the expansion of the dealer/distributor network
across all states within the zone to ensure maximum "feet on street" presence.
 Channel Health: Monitor the financial health and creditworthiness of major
distributors, ensuring Ɵmely collecƟons and minimal outstanding debts.
 IncenƟve Programs: Design and implement zonal-level incenƟve schemes for
channel partners to drive loyalty and volume.
4. OperaƟonal Oversight & Excellence
 Sales ForecasƟng: Provide highly accurate monthly and quarterly sales forecasts to
the NaƟonal Sales Head/Management for producƟon planning.

 Inventory CoordinaƟon: Work with the supply chain and logisƟcs teams to ensure
opƟmal stock availability of inverters and BESS across zonal warehouses.
 Pricing Strategy: Approve special pricing or discounts for large-scale projects while
maintaining the zone’s overall margin health.
5. ReporƟng & Cross-FuncƟonal Synergy
 ExecuƟve ReporƟng: Prepare and present quarterly business reviews (QBRs) to the
leadership team, highlighƟng growth drivers and risk miƟgaƟon plans.
 Brand Advocacy: Collaborate with the MarkeƟng department to tailor regional
branding acƟviƟes, seminars, and product launches specific to the zone's language or
market needs.
 Service IntegraƟon: Ensure a seamless feedback loop between sales and the regional
service/technical team to maintain a 100% customer saƟsfacƟon rate.