About the role

AVP Digital Business Group - Managing Web Aggregators for Health Insurance

Job Summary:

As the AVP of the Digital Business Group, you will play a crucial role in driving our health insurance web aggregator strategy. This position involves managing relationships, optimizing web platforms, and enhancing user experiences to ensure competitive advantage in the marketplace.

Key Responsibilities:

Develop and execute comprehensive strategies for managing web aggregators in the health insurance sector.
Lead cross-functional teams to enhance digital capabilities and improve overall user engagement.
Analyze market trends and performance metrics to identify growth opportunities and areas for improvement.
Foster strong relationships with key stakeholders and partners, ensuring alignment on business goals.
Oversee the optimization of web aggregator platforms, focusing on user experience and conversion rates.
Implement innovative digital marketing strategies to drive traffic and increase revenue through aggregator channels.
Monitor compliance with regulatory standards and organizational policies within digital operations.

Requirements:

Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred.
Minimum of 10 years of experience in digital marketing, business development, or management roles within the health insurance industry.
Proven track record of managing digital platforms and web aggregators effectively.
Strong analytical skills, with the ability to interpret data and drive data-driven decision making.
Excellent communication and interpersonal skills to engage effectively with diverse stakeholders.
Deep understanding of digital marketing, SEO, and online customer acquisition strategies.
Experience with compliance and regulatory requirements in the healthcare sector.

Preferred Qualifications:

Experience in leading digital transformation initiatives within the health insurance industry.
Certification in digital marketing or health insurance management is a plus.
Advanced understanding of user experience design principles and web analytics tools.
Experience working in a fast-paced, agile environment with a focus on innovation.
Strong negotiation skills with experience in contract management and vendor relations.

Benefits:

Competitive salary and performance-based bonuses.
Comprehensive health insurance and wellness programs.
Retirement savings plan with company matching contributions.
Flexible work arrangements and remote work options.
Professional development opportunities and continuous learning programs.
Generous PTO and holiday leave to promote work-life balance.
Employee discounts on insurance products and services.

AVP/DVP- Digital Business Group