Marketing Head - Myanmar

JOB DESCRIPTION

Marketing Manager
DEPARTMENT Commercial/Marketing

I. JOB SUMMARY
To lead the company’s marketing strategy by integrating scientific credibility, patient-centered thinking, data insights
and market intelligence to build therapy and brand leadership in the Philippines pharmaceutical market. The role
focuses on aligning with the Country Manager, engaging with Key Opinion Leaders (KOLs) and patient insights, and
driving initiatives that go beyond the pill to deliver health impact, not just sales.

II. DUTIES, RESPONSIBILITIES AND AUTHORITIES
Strategic Leadership & Market Alignment
• Collaborates with the Country Manager to shape and execute integrated marketing strategies across
Respiratory, Neuro-Psychiatry, Oncology, Diabetology, and Cardio-Metabolic therapeutic areas.
• Localize global strategies for market fit while ensuring relevance to Filipino Health Care Practitioners (HCPs)
and patients.
 

Team Leadership & Capability Building
• Develop and coach product management team focused on accountability, creativity, data driven and scientific
rigor.
• Cultivate future leaders through mentoring and structured development plans.
Brand & Therapy Leadership
• Create therapy area leadership through differentiated, insight-led campaigns and advocacy programs.
• Continue to develop a winning portfolio in strategic therapeutic areas.
• Position company brands as top-of-mind for prescribers, patients and allied health professionals.
 

KOL and Patient Insight-Driven Strategy
• Systematically gather, analyze and apply Key Opinion Leader (KOL) insights and patient journey mapping to
shape brand strategies, campaign messages and content.
• Integrate real-world feedback into marketing materials, medical content and engagement planning.
• Co-create programs with KOLs and patient communities to enhance disease awareness, diagnosis, and
treatment adherence.
 

Patient Engagement & Beyond-the-Pill Initiatives
• Design Beyond-the-Pill services and support models to address unmet patient needs, such as digital adherence
tools, lifestyle management programs or care continuity models.
• Drive disease education, screening programs or patient assistance initiatives to reinforce the brand’s
healthcare impact.
 

Stakeholder Management
• Build long-term, trust-based partnerships with KOLs, advocacy groups, medical societies, and patient
organizations.
• Ensure compliance with Philippines FDA and ethical promotion standards in all stakeholder engagements.
CRM and SRM Enablement
• Lead Customer Relationship Management (CRM) and Stakeholder Relationship Management (SRM) projects
in coordination with Sales and Medical Affairs (Trio Model).
• Leverage CRM/SRM analytics to personalize communications, monitor field force effectiveness, and adjust
campaign strategies in real-time.