About the role

Job Description: Head of Marketing

Location: Ahmedabad, Gujarat
Industry: Building Materials / Construction Materials

Position Summary

We are looking for a dynamic and result-oriented Head of Marketing to lead our marketing strategy, strengthen our B2B business, and build strong relationships with government bodies, infrastructure agencies, consultants, architects, and institutional clients. The role requires a strategic leader with a deep understanding of the construction ecosystem, capable of driving business growth through market development, branding, channel engagement.

Key Responsibilities

Strategic Marketing

Develop and execute comprehensive marketing strategies aligned with the company's business objectives.
Build brand visibility across the construction and infrastructure sector.
Identify new market opportunities, customer segments, and growth avenues.
Monitor industry trends, competitor activities, and customer insights to drive strategic initiatives.

B2B Business Development

Lead marketing initiatives for institutional, industrial, infrastructure, and project sales.
Develop relationships with developers, EPC contractors, architects, consultants, builders, and key decision-makers.
Generate qualified business opportunities and support the sales team in achieving revenue targets.
Design and execute customer engagement programs, technical seminars, product demonstrations, and industry events.

Brand & Communication

Lead corporate branding, product positioning, and communication strategy.
Oversee digital marketing, advertising, PR, exhibitions, and trade shows.
Ensure consistent brand messaging across all customer touchpoints.
Manage marketing budgets and evaluate ROI on campaigns.

Leadership & Team Management

Build, mentor, and lead a high-performing marketing team.
Collaborate closely with Sales, Product, Operations, and Leadership teams.
Establish KPIs and regularly review marketing performance and business impact.

Desired Candidate Profile

Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
MBA in Marketing or Business Management preferred.
12–18 years of experience in marketing/business development within the Building Materials, Construction Materials, Cement, Steel, Infrastructure, Chemicals, or related industries.
Proven experience in B2B marketing and institutional sales.
Strong exposure to government liaisoning, tender ecosystems, and infrastructure projects.
Excellent networking, negotiation, and stakeholder management skills.
Strong analytical, strategic planning, and leadership capabilities.
Excellent communication and presentation skills.

Key Competencies

Strategic Marketing
B2B Business Development
Channel & Project Marketing
Brand Management
Market Research & Competitive Analysis
Tender & Infrastructure Project Understanding
Leadership & Team Building
Negotiation & Influencing Skills
Relationship Management

Success Metrics

Growth in B2B and institutional business.
Brand visibility and market penetration.
Marketing ROI and lead generation.
Customer engagement and key account development.
Strengthening strategic partnerships across the construction ecosystem