About the role

JOB DESCRIPTION – MARKETING MANAGER (FMCG)

Designation:	Marketing Manager
Group:	BNB Groupe
Vertical:	FMCG
Location:	Kinshasa, Democratic Republic of Congo

ROLE SUMMARY:

The Marketing Manager will lead end-to-end marketing strategy and execution to drive brand growth, market penetration, and consumer engagement across the DRC. The role requires strong expertise in trade marketing, brand activation, campaign management, and team leadership, with a focus on delivering measurable business outcomes.

KEY RESPONSIBILITIES:

Develop and execute marketing strategies and annual plans aligned with business objectives and revenue targets.
Drive trade marketing initiatives and in-market activations to improve brand visibility and sales performance across regions.
Plan and manage integrated marketing campaigns to increase brand reach, awareness, and share of voice.
Lead on-ground branding activities, including outdoor visibility, retail branding, and mural campaigns.
Manage and execute consumer engagement initiatives, including events, activations, and sponsorships.
Oversee new product development (NPD) initiatives in coordination with cross-functional teams.
Drive digital marketing and content strategy, including social media campaigns and creative production.
Ensure consistent delivery of high-quality marketing content across channels (offline and online).
Establish and implement marketing processes, SOPs, and workflow improvements for better efficiency and control.
Manage external agencies and brand partnerships, including planning, budgeting, execution, and performance tracking.
Monitor and analyze campaign performance, market trends, and consumer insights to optimize marketing effectiveness.
Lead budget planning and control, ensuring optimal utilization of marketing spends.
Build, lead, and develop a high-performing marketing team, including capability building and performance management.
Drive a culture of innovation, automation, and continuous improvement within the marketing function.

Key Result Areas:

Brand growth and sales support through effective trade marketing
Market expansion and increased consumer reach
Strengthening brand visibility across general trade and key markets
Successful execution of campaigns, activations, and events
Innovation through new product launches and marketing initiatives
Digital engagement and content effectiveness
Process efficiency and structured marketing operations
Team capability development and performance improvement

Key Skills:

Strategic thinking with strong execution capability
Trade marketing and channel understanding
Campaign and brand management
Digital and content marketing
Analytical and data-driven decision making
Leadership and team management
Budgeting and cost optimization
Stakeholder and vendor management

Job description for the position of Marketing Manager in the FMCG sector.