About the role

Role Overview:

We are looking for a visionary and execution-driven marketing leader to spearhead strategic marketing efforts for our Wealth Management division at Bajaj Capital. The ideal candidate will be responsible for client acquisition, experience optimization, and driving AUM (Assets Under Management) growth through a hybrid of traditional and digital channels.

This is a VP/Sr. VP level role with high visibility and strategic importance as Bajaj Capital prepares for its IPO in the year 2028 . The role demands a balance of deep marketing expertise, understanding of investment products, and a growth mindset tailored for India’s mass markets .

Key Responsibilities:

🎯 Strategic Marketing & Business Growth

Design and implement multi-channel campaigns to drive high-quality lead generation and client acquisition for the Wealth business.
Drive growth in Assets Under Management (AUM) through innovative brand and performance marketing strategies.
Build and manage strong client lifecycle marketing initiatives to maximize retention and wallet share.
Craft go-to-market strategies tailored to diverse customer segments:
1. Offline
2. Hybrid (Offline + Online)
3. Fully Digital

👥 Client Experience & Brand Positioning

Build a client-first brand with a focus on digital convenience, service excellence, and personal engagement.
Work closely with Product, Sales, and Customer Success to enhance client journeys and experiences across touchpoints.
Strengthen Bajaj Capital’s presence as a trusted wealth partner in emerging markets.

📈 Campaign Management & Innovation

Lead and monitor automated and AI-powered campaigns for effective outreach and nurturing.
Plan and execute ATL/BTL activations , webinars, content marketing, and influencer partnerships.
Oversee and optimize digital media spends across platforms, with a strong ROI focus.

🔍 Team Leadership & Cross-functional Collaboration

Manage a team of 3–5 marketing professionals .
Collaborate with Data, Product, and Tech teams to ensure marketing strategies align with business goals.
Work closely with leadership to shape Bajaj Capital’s transformation roadmap toward an online-first organization.

Candidate Profile:

✅ Must-Have Qualifications

14+ years of marketing experience, preferably in BFSI, FinTech, or wealth/investment services .
Proven success in client acquisition , brand building, and AUM-focused marketing .
Expertise in digital marketing tools, CRM systems , and data-led decision-making .
Strong understanding of India’s mass markets , with experience in localized marketing strategies .
Exposure to automated campaign platforms , performance marketing, and funnel optimization.

💼 Preferred Background

MBA/PGDM from a top-tier B-school (IIMs, ISB, XLRI, MICA, etc.).
Experience scaling B2C or B2H (Business to Human) financial products in a regulated environment.
Familiarity with offline distribution channels and relationship-based selling .

🌍 Personality & Attributes

Growth-oriented with strong entrepreneurial drive.
Analytical and creative thinker, able to balance brand vision with performance goals .
Strong interpersonal and leadership skills with the ability to manage cross-functional teams.
Comfortable working in a fast-paced, transformation-focused environment .

Head Marketing - Wealth

About the role