About the role

Area Sales Manager (ASM) is to drive sales and market expansion of our solar on-
grid inverters, hybrid inverters, and Battery Energy Storage Systems (BESS) in

the specified state or region. The ASM will be responsible for developing and
executing sales strategies, managing client relationships, and achieving revenue
targets within the assigned territory.
Key Responsibilities:
Sales & Business Development:
 Develop and implement sales strategies to drive revenue growth for solar
inverters and BESS products.
 Identify and establish relationships with EPC contractors, solar distributors,
channel partners, and OEMs.
 Generate and close business opportunities in B2B, EPC, Government
Tenders, and OEM segments.
 Conduct market research to identify new business opportunities and assess
competition.
 Negotiate and finalize sales contracts and agreements with clients.
Client & Partner Management:
 Build and maintain strong relationships with existing and potential
customers.
 Provide technical and commercial support to clients for product selection and
system integration.
 Conduct regular meetings, presentations, and site visits to educate clients on
product benefits.
 Work closely with channel partners and distributors to maximize sales volume.
Market Expansion & Strategy Execution:
 Develop and implement a state-wise sales plan in alignment with overall
business goals.
 Drive brand positioning and market penetration within the assigned territory.
 Identify key market trends and provide strategic recommendations to senior
management.
Revenue & Target Achievement:
 Meet and exceed monthly, quarterly, and annual sales targets.
 Monitor sales performance, forecast revenue, and ensure consistent
business growth.
 Manage pricing strategies to maintain competitiveness while ensuring
profitability.

Coordination & Reporting:
 Work collaboratively with the marketing team to execute promotional
campaigns.
 Coordinate with the technical support team to ensure smooth project
execution.
 Prepare and present weekly/monthly sales reports to the Regional Sales
Manager.
 Maintain and update CRM systems for sales tracking and pipeline
management.

3. Market Intelligence & Strategy Implementation:
• Conduct market research to understand competitor strategies, pricing trends,
and customer demands.
• Develop sales strategies aligned with company objectives and industry trends.
• Provide inputs on product positioning, pricing strategies, and promotional
campaigns.
4. Customer Engagement & After-Sales Support:
• Ensure a high level of customer satisfaction by addressing technical queries and
service requests.
• Work closely with the technical team to ensure smooth installation and after-sales
support.
• Conduct product training and awareness sessions for clients and channel partners.
5. Reporting & Compliance:
• Maintain and submit daily, weekly, monthly sales reports, pipeline status, and
revenue forecasts.
• Ensure compliance with company policies, pricing guidelines, and contract terms.
• Monitor outstanding payments and coordinate with finance teams for timely
collections.