General Sales Manager

General Sales Manager – Paper Industry

Experience

Minimum 15+ years of relevant experience in the Paper Industry

Key Responsibilities

• Lead and manage the overall Sales, Marketing and Business Development function.
• Develop and implement strategic sales plans to achieve revenue, volume and profitability objectives.
• Handle sales of Writing & Printing Paper, Newsprint or Tissue Paper across institutional, corporate, dealer, distributor and government channels.
• Develop new markets, key accounts and strategic business relationships.
• Lead Government Tender / E-Tender participation, including identification of suitable tenders, tender documentation, technical/commercial submissions, bidding, negotiations and order follow-up.
• Develop and maintain strong relationships with government departments, PSUs, institutional buyers and major corporate customers.
• Lead pricing strategy, commercial negotiations and major customer closures.
• Oversee sales team performance, sales targets, market coverage and business development activities.
• Monitor market trends, competitor pricing, demand patterns and developments in the paper industry.
• Coordinate with production, supply chain, dispatch and finance teams to ensure effective order execution and timely collections.
• Prepare sales forecasts, budgets, MIS and business performance reports for senior management.
• Drive customer acquisition, retention, collections and overall sales profitability.
• Lead and mentor the sales team to achieve organizational business objectives.

Candidate Profile

• Minimum 15+ years of relevant experience in Paper Industry Sales, preferably in a senior sales/leadership role.
• Must have strong experience in Writing & Printing Paper, Newsprint or Tissue Paper.
• Mandatory experience in Government Tender Participation / E-Tendering.
• Proven experience in handling government tenders from tender identification through bidding, negotiation and order execution.
• Strong network among government organizations, PSUs, institutional buyers, dealers, distributors and corporate clients will be an advantage.
• Strong understanding of paper industry markets, pricing, commercial practices and distribution channels.
• Excellent leadership, negotiation, business development and strategic planning skills.
• Willingness to travel extensively for business development, tenders and customer meetings.