Sr. BD Manager

ð   Responsible for identifying and expanding new business opportunities, driving market development initiatives. The role includes strategizing and executing business growth plans, managing new service lines, and overseeing internal and external training programs. The position requires a hybrid working model with a mix of desk-based strategic planning and on-field business development.

1.  Business Development & Market Expansion

·   Identify new business opportunities and drive market penetration for AWP products.

·   Develop strategies for introducing and scaling new service lines in alignment with business objectives.

·   Build and maintain strong relationships with key industry stakeholders, partners, and clients.

·   Conduct market research and competitive analysis to identify industry trends, gaps, and growth potential.

·   Collaborate with cross-functional teams (Sales, Service, Marketing) to create impactful go-to-market strategies.

2.  Product Management

·   Own and manage the product portfolio, ensuring alignment with market needs.

·   Define product positioning, pricing strategies, and unique selling propositions (USP).

·   Work closely with OEMs, vendors, and internal teams to drive product enhancements and innovations.

·   Provide technical expertise and support to the sales team for product demonstrations and client discussions.

3.  Training & Development (Internal & External)

·   Develop and implement structured training programs for internal teams (Sales, Service, and BD).

·   Conduct customer training sessions to enhance product understanding and adoption.

·   Create and update training manuals, technical documentation, and knowledge repositories.

·   Facilitate workshops, webinars, and on-site training sessions to strengthen technical capabilities.

4.  Hybrid Business Development Approach (Desk & On-Field)

·   Engage in strategic planning, lead generation, and business analytics from a desk-based role.

·   Conduct field visits, client meetings, and industry networking to drive sales and partnerships.

·   Represent the company at trade shows, exhibitions, and business forums.

·   Work closely with the marketing team to drive brand visibility and lead-generation campaigns.

Qualifications    

·   Bachelor ’ s degree in engineering.

W ork   experience

·   Minimum 7yrs experience in business development role.

·   Proven experience in identifying & developing new markets, opportunities & customer base.

Skill

Attribute

Business Development & Market Expansion

·   Expertise in identifying new business opportunities and executing go-to-market strategies.

·   Strong understanding of B2B sales cycles, customer acquisition strategies, and account

·   Ability to conduct detailed market research, competitor analysis, and industry benchmarking.

Market knowledge and Analysis  

·   Deep understanding of the industry, customer segments, and market dynamics to identify growth opportunities and expand the customer base effectively.  

Customer relationship management (crm)  

·   Proficiency in managing key accounts, building strong client relationships, and ensuring high levels of customer satisfaction and retention.  

Adaptability and problem-solving  

·   Flexibility to adapt to changing market conditions and address complex challenges effectively to ensure continued growth and success. 

Training & Development

·   Expertise in designing and delivering training programs for internal teams (Sales, BD, and Service).

·   Ability to create technical training manuals, presentations, and hands-on learning modules.

·   Experience in conducting customer workshops, technical demonstrations, and product awareness

Competencies

Attribute

People management and leadership 

·   Strong skills in leading, mentoring, and motivating a large, distributed sales team, fostering a high-performance culture, and managing talent effectively.  

Adaptability and problem-solving 

·   Flexibility to adapt to changing market conditions and address complex challenges effectively to ensure continued growth and success. 

Communication and interpersonal skills 

·   Strong communication skills to clearly convey strategies, expectations, and feedback while building rapport with clients, team members, and cross-functional colleagues.  

Results orientation   

·   A strong focus on achieving targets and objectives, demonstrating perseverance and commitment to drive the team toward success.  

Customer-centric mindset 

·   Deep commitment to understanding and addressing customer needs, ensuring a client-first approach in all sales activities.  

Analytical thinking and problem-solving 

·   Capability to assess complex situations, make informed decisions, and solve challenges effectively to keep sales processes smooth and result driven.  

Collaboration and teamwork 

·   A collaborative mindset to work effectively with cross-functional teams, promoting shared goals and mutual support across departments.  

Integrity and ethical conduct 

·   High ethical standards and integrity in all dealings, fostering trust among clients, team members, and stakeholders, and ensuring compliance with company policies.  

Resilience and stress management 

·   Ability to handle high-pressure situations, manage stress effectively, and remain calm and focused to make sound decisions under challenging conditions.  

Strategic thinking and vision 

·   A long-term perspective to envision market trends and anticipate future challenges, aligning daily activities with the broader organizational vision.