Campaign Manager

Key responsibilities:

·        Plan and execute campaigns to increase CFP® awareness and registrations .

·        Develop campaigns targeting financial professionals, students, wealth managers and potential CFP candidates .

·        Manage campaigns across digital, social media, email, webinars, events and partnerships .

·        Coordinate with creative agencies for campaign creatives, videos, landing pages and communication material.

·        Work with the sales/business development and certification teams to generate and nurture leads.

·        Plan campaigns for CFP certification, CPD, events, webinars and member engagement .

·        Track campaign performance—leads, registrations, engagement, conversion and ROI.

·        Maintain campaign calendars and budgets.

·        Conduct market/competitor research and identify new opportunities.

·        Ensure all communication follows FPSB's brand and CFP trademark guidelines .