AGM/DGM Marketing

Job Description: AGM/ DGM- Marketing (Steel Bridges)
Job Summary
We are seeking a dynamic and results-oriented Marketing Manager to drive business
development and marketing activities in the field of steel bridges. The ideal candidate will
have strong technical knowledge of steel structures/ bridges and a proven ability to
cultivate relationships within the infrastructure sector.
Key Responsibilities
 Business Development & Lead Generation: Identify and pursue new business
opportunities and generate qualified leads from government bodies (e.g., Indian
Railways, NHAI, MoRTH), EPC contractors, and infrastructure developers.
 Client Relationship Management: Build and maintain strong relationships with key
stakeholders, including project owners, consultants, architects, and contractors.
 Technical Proposal & Bid Support: Coordinate with design, estimation, and project
teams to develop comprehensive techno-commercial proposals, including interpreting
engineering drawings, Bills of Quantities (BOQs), and specifications.
 Market Strategy & Analysis: Plan and execute marketing strategies, conduct market
research, track competitor activity and pricing, and identify new areas for business
expansion.
 Marketing Collateral & Branding: Develop and manage marketing materials such as
brochures, technical data sheets, project case studies, and presentations. Manage the
company's presence at industry events, trade shows, and pre-bid meetings.
 Digital Presence: Oversee the company's digital presence, including website content,
SEO, and social media (especially LinkedIn) to enhance brand visibility and generate
leads.
 Reporting & Coordination: Prepare and present regular reports on marketing
performance, sales forecasts, and project progress to senior management. Coordinate
cross-functionally with manufacturing, design, logistics, and finance teams.

Required Skills and Qualifications
 Education: BE/ B Tech (Mechanical); and MBA in Marketing.
 Experience: Proven experience of around 15-20 years in B2B sales and marketing within
the infrastructure, steel structures, or heavy fabrication industry.
 Technical Knowledge: Strong understanding of steel structures, fabrication processes,
design concepts, and relevant industry standards (e.g., RDSO norms, Eurocode).
 Soft Skills: Excellent communication, negotiation, and presentation skills. Strong project
management, analytical, and leadership abilities are essential.
 Designation: AGM/ DGM- Marketing
 CTC: 
 Reporting: MD/ CEO
 Place of Posting: Saket, New Delhi