GM/DGM Marketing

. The role has a strong focus on New Leasing / Fresh Business Acquisition , with renewals being a secondary responsibility. 

Please ensure that the shortlisted candidates meet the following mandatory criteria : 

• JOB DESCRIPTION- GM/DGM MARKETING 
  Location :Bangalore 
  Department : Marketing / Leasing 
  Reporting To : GM – Marketing or ED 
  Experience : 5–10 years in Real Estate Leasing / Commercial Real Estate (DGM – Min 5 Years, GM – Min 7 years Relevant exp) 
   

  Position Overview 
  We are looking for an experienced GM/DGM – Marketing to lead the leasing and marketing of our real estate assets in Bangalore. The role will have a strong focus on New Leasing / Fresh Business Acquisition, including lead generation, occupier acquisition, broker/channel development, negotiation and transaction closure. New leasing will be the primary focus, while renewals and existing tenant management will be secondary responsibilities. 
   

  Key Responsibilities – New Leasing & Business Development 
   

  • Drive new leasing transactions for commercial, retail and other relevant real estate assets. 
  • Identify and acquire new tenants/occupiers and build a strong leasing pipeline. 
  • Develop leasing strategies and achieve project-wise revenue and occupancy targets. 
  • Generate business through direct corporate outreach, brokers, IPCs and channel partners. 
  • Lead negotiations from enquiry through LOI, lease agreement, closure and handover. 
  • Conduct market mapping and identify new leasing opportunities. 
   

  Market & Property Marketing 

  
  • Develop property positioning and marketing strategies based on Bangalore market dynamics. 
  • Analyse competing properties, rental trends, demand patterns and tenant preferences. 
  • Prepare leasing presentations, proposals and pitch decks; organise site visits and property presentations. 
  • Identify appropriate tenant mix and opportunities to improve asset positioning. Broker / Channel Partner Management 
  • Develop and expand relationships with local brokers, IPCs and channel partners. 
  • Build an active local network for continuous lead generation and deal flow. 
  • Track channel partner performance and maintain strong market relationships. 
   

  Transaction & Negotiation Management 
   

  •Manage the complete leasing transaction lifecycle. 
  •Evaluate commercial proposals and negotiate terms with prospective tenants. 
  •Coordinate with Legal, Finance, Projects and Operations for timely closure and handover. 
  •Maintain accurate leasing pipeline, transaction and occupancy trackers. Renewal & Existing Tenant Management 
  • Drive lease renewals and manage existing tenant relationships. 
  • Identify renewal opportunities early and negotiate commercial terms. 
  • Ensure tenant retention while balancing business and commercial objectives. 
  • New leasing remains the primary focus; renewals are an important secondary responsibility. 
   

  TCG REAL ESTATE | Intelligent Infrastructure 
  Bangalore Business & Performance Management 
  •Take end-to-end responsibility for leasing and marketing activities across Bangalore. 
  •Drive and monitor new leasing, revenue, occupancy and transaction targets for the Bangalore market. 
  •Develop and maintain a strong leasing pipeline through direct outreach, brokers, IPCs and local market networks. 
  •Track performance, market trends, competition and business opportunities and take corrective actions as required. 
  •Provide regular updates to the GM – Marketing on leasing pipeline, closures, revenue, market developments and key challenges. 
   

  Key Performance Indicators 
   

  •New leasing achieved – primary KPI 
  • New leasing revenue / rental income 
  • Area leased through fresh transactions 
  • Number and value of new deals closed 
  • Leasing pipeline and conversion 
  • New tenant acquisition 
  • Broker/channel partner productivity 
  • Occupancy improvement 
  • Lease renewals and retention 

  Achievement of project-wise leasing targets 
  Candidate Profile 
  • Education - Graduate/MBA preferred, preferably in Marketing / Real Estate / Business Management. 
  • 5–10 years of relevant experience in Real Estate Leasing / Commercial Real Estate. 
  • Strong and demonstrable experience in NEW LEASING / fresh business acquisition is essential. 
  • Experience in commercial office, retail or mixed-use real estate preferred. 
  • Strong knowledge of the Bangalore real estate market and local occupier ecosystem. 
  • Established relationships with corporates, occupiers, IPCs, brokers and channel partners will be an advantage. 
  • Strong negotiation, business development and relationship management skills. 
  • Ability to independently manage the leasing cycle from lead generation to closure and handover. 
  • Local Bangalore candidate preferred; strong knowledge of the local market is essential. 
  • Knowledge of Kannada is preferred/important for this market-facing role. 
   

  Ideal Candidate 
  A hands-on real estate leasing professional with a strong track record of originating new business, building local market networks, negotiating commercial terms and closing fresh leasing transactions. Candidates primarily focused on renewals/tenant management without strong new-leasing exposure will not be preferred. 
  Priority: New Leasing & Acquisition | Business Development | Negotiation & Closure | Local Market Network | Renewals