PCARM

Key Performance 
Indicators  
Key Drivers /      
Responsibilities 
Reporting to: 
PCA RM (Premium Current Account Relationship Manager) 
All Urban Branch locations in India 
• Graduate / MBA  
• Non-MBA with a minimum experience of 4 years in BFSI Industry 
• Sales experience of at least 3 years  
• Good understanding of CA, Trade & Forex, CMS and Asset products - CC, OD, TL, Export Finance 
• Self-starter, Understanding of financial markets and economic trends, excellent communication 
and interpersonal skills. 
• Ability to manage complex client requirements. 
Deputy Manager / Manager / Senior Manager  
• Acquire New-to-Bank business banking accounts with focus on Premium CA, CMS products 
(POS, QR, IPG, API), TFX, SA, Working Capital Finance and Retail Assets. 
• Develop new high net-worth customer relationships for retail liabilities & assets, 
• Target Small and Medium Enterprises with sales turnover above 2Cr, and CASA float above 
5lac. 
• Build a strong portfolio of PCA, EXIM clients with focus on client profitability. 
• Acquire and build a portfolio of Premium Current Accounts and EXIM clients and grow them 
through multiple business banking products / cross sell. 
• Identification and development of new business segments and geographical areas to generate 
business opportunities. 
• Enrich relationships and garner higher wallet share through customer engagement activities 
and increase customer stickiness by providing Corporate banking products like Tax payment, 
Internet banking, Trade products, CMS etc 
• Working in a dynamic and fast paced environment with cross-functional teams to design, 
collaborate and provide tailored solutions for customer needs. 
• Responsible for achieving the allocated targets pertaining to CA productivity and fee income 
through Trade & Fx, Debit cards and CMS.  
• Ownership of self-acquired product portfolio, pricing, revenues (including fee)   
• Maintain working knowledge of the local market, its trends, its potential, competitors, premiere 
service providers etc. 
• Act in accordance with all regulatory, compliance and KYC policies (both internal and external)  
• Record and track all engagement activities through the CRM system. 
Area Head - PCRM, Branch and Business banking, India