About the role

Campaign Manager

Job Summary:

The Campaign Manager will play a crucial role in driving engagement for our unsecured and secured lending products through innovative SMS and WhatsApp campaigns. This position is vital for enhancing customer outreach, generating leads, and maximizing conversion rates, ultimately contributing to the growth and success of our marketing strategy.

Key Responsibilities:

Develop, implement, and manage SMS and WhatsApp marketing campaigns targeting potential and existing customers for both unsecured and secured lending products.
Analyze campaign performance metrics to identify trends, optimize strategies, and improve engagement rates across all messaging channels.
Collaborate with cross-functional teams, including product, sales, and customer service, to ensure campaign messaging aligns with business objectives and brand guidelines.
Segment user databases to tailor messages for different customer profiles, enhancing the relevance and effectiveness of communications.
Conduct A/B testing on messaging strategies to determine the most effective content and delivery times, utilizing data-driven insights for continuous improvement.
Maintain compliance with all regulations regarding SMS and WhatsApp marketing, including customer consent and data protection policies.
Prepare detailed reports on campaign performance and present findings to senior management, making recommendations for future initiatives.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience in managing SMS and WhatsApp marketing campaigns, preferably in the financial services or lending industry.
Strong understanding of digital marketing principles and customer engagement strategies.
Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills, with attention to detail in crafting compelling messages.
Familiarity with marketing automation tools and CRM software.
Ability to work collaboratively in a fast-paced, team-oriented environment.

Preferred Qualifications:

Experience with compliance and regulatory guidelines specific to SMS and WhatsApp marketing in the financial sector.
Certifications in digital marketing or relevant courses showcasing expertise in both SMS and social media marketing.
Hands-on experience with data analytics tools such as Google Analytics, HubSpot, or similar platforms.
Creative mindset with a track record of developing innovative marketing strategies.

Benefits:

Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
Company-sponsored retirement plan with employer matching.
Flexible working hours and remote work options.
Professional development opportunities and support for continued education.
Paid time off, including holidays and personal days.
Employee engagement programs and team-building activities.