Data Analyst

Data Analyst –

Job Description (1–3 Years Experience) 

We are looking for a Data Analyst with 1–3 years of experience who can analyze business data, generate insights, and support decision-making through reporting, analytics, and digital campaign operations.

 Required Skills: • Advanced Excel/SQL • Python  - 

Preferred not Mandatory • Strong analytical mindset • Business-oriented thinking • Problem-solving and communication skills • Familiarity with marketing, automation or CRM platforms 

Key Responsibilities:

 1. Data Analysis & Reporting • Analyze large datasets and identify actionable business insights • Create dashboards, reports, and Management Information Systems (MIS) • Write SQL queries for data extraction, transformation, and analysis • Automate routine reports and processes using Python/Excel • Monitor KPIs and support data-driven decision-making

 2. Digital Campaign Operations • Design and execute SMS, WhatsApp, and email campaigns across customer segments • Set up and manage campaign workflows in automation tools • Track campaign performance metrics (delivery rate, open rate, click-through rate, conversion rate) • Analyze campaign ROI and provide optimization recommendations • Segment customer databases for targeted outreach based on behavior and business rules • Generate campaign performance reports and dashboards • A/B test messaging and timing to improve campaign effectiveness.

3. Stakeholder Collaboration • Work closely with business, collections, and marketing teams to understand campaign requirements • Document campaign objectives, KPIs, and success criteria • Provide regular performance insights and actionable recommendations to leadership.

Experience Required: • Min 1–2 years in data analytics, business analysis, or related field – Overall upto 3 years • Experience with digital campaigns or marketing operations is a plus