Brand & Campaign Manager

Brand & Campaign Manager

Why Are We Here:

We’re here to build a full-stack general insurance company that’s agile, inclusive, and built for scale. With a strong multi-channel distribution strategy and a sharp focus on underserved markets, our mission is to bridge protection gaps across India. We aim to launch innovative products across motor, health, and commercial lines all with the goal of becoming a meaningful general insurance player in the industry.

Key differentiators:

Vision: “We are a bold and refreshing insurance company delivering world-class, new-age insurance products tailored to today’s customer — right at their doorstep. By making insurance simpler, more accessible, and inclusive, we aim to serve especially the underserved segments and drive deeper insurance penetration across India through innovation, AI led solutions, and customer-first solutions.”

Innovative Product Offering: We will be coming up with innovative products in Motor, Health & Commercial insurance to provide comprehensive solutions to our customers — a rare approach in the industry.

Technology-Led Growth: Investing heavily on Tech, intends to build next-gen AI driven products, processes and journeys that are major differentiators/disruptors in the market.

Transparent Operations: Intends to run the business with the discipline and openness of a listed company, building trust and credibility.

Role Overview

We are looking for a highly driven and strategic Brand & Campaign Manager to play a pivotal role in building Protec’s brand and driving its market launch. This role will be instrumental in shaping Protec’s brand identity, communication strategy, content ecosystem, organic social media presence and launch campaigns across pre-launch, launch and post-launch phases.

The role will work closely with the Fractional CMO, leadership team, internal stakeholders and agency partners to build a differentiated, insight-led brand and ensure successful go-to-market execution.

The ideal candidate combines strong brand thinking, customer understanding, campaign management capability, storytelling skills and execution excellence.

Key Responsibilities

1. Brand Management & Governance

• Support execution of Protec’s brand strategy and positioning
• Detailing Brand guidelines and creating a brand visual and tonality framework
• Ensure consistent implementation of brand guidelines across all channels
• Maintain brand voice, messaging and communication consistency
• Act as custodian of Protec’s brand identity across touchpoints
• Support evolution of brand narrative and messaging framework
• Ensure regulatory approval process for all creative and campaign approval
• Agency management and coordination

2. Content Strategy & Content Management

Own Protec’s end-to-end content strategy and execution. Responsibilities include:

• Develop annual and quarterly content strategy
• Create communication pillars and content themes
• Build monthly content calendars
• Oversee content creation across formats covering brand storytelling, Product communication, Website, Social, Employer branding, Customer education, Partner communication, Sales communication
• Ensure messaging consistency across all channels

3. Organic Social Media Management

Own Protec’s organic social media strategy and execution across key platforms including LinkedIn, Instagram, Facebook, X, YouTube. Responsibilities include:

• Develop monthly organic content calendars
• Plan platform-specific content strategies
• Manage publishing cadence
• Coordinate creative asset development
• Drive engagement and community growth
• Track performance and optimise content

4. Launch Campaign Strategy, Creation and Execution

This role will play a central role in shaping Protec’s launch campaign and go-to-market strategy. Responsibilities include:

• Support development of launch campaign strategy and GTM approach
• Translate Protec’s brand positioning into compelling customer-facing propositions
• Convert market research, customer insights and competitive intelligence into campaign inputs
• Support creation of campaign territories and messaging frameworks
• Work with agencies to develop a differentiated Launch campaign
• Support end-to-end campaign planning and execution.
• Support evaluation and management of brand ambassadors/influencers, where relevant.
• Support planning and execution of launch events and Brand activation programs.

5. Media Planning Coordination

Support media planning and rollout coordination with agency partners. Responsibilities include:

• Creation and execution of media plan for launch campaign
• Support media planning inputs aligned to campaign objectives
• Ensure messaging alignment across paid, owned and earned channels
• Track media rollout readiness
• Support campaign budget planning and tracking