Social Growth Manager

Key Roles & Responsibilities

Social & Performance Media Manager

Own end-to-end paid campaigns across Meta (Facebook/Instagram), LinkedIn Ads, YouTube Ads, X, Snapchat, and Programmatic DSPs with a focus on CPL/CAC efficiency and ROAS.

Drive social-first full-funnel frameworks: awareness → engagement → consideration → conversion → retention.

Lead experimentation through A/B and multivariate testing on creatives, audiences, placement, bidding, and landing pages.

Manage budget pacing, forecasting, and cross-channel allocation using marginal CAC and incrementality insights.

Oversee measurement infrastructure: GA4, GTM, Meta Pixel, server-side tagging, offline conversions, and UTM governance.

Brand & Integrated Campaigns

Build social-led brand lift campaigns leveraging YouTube, Meta, LinkedIn, X, Snapchat, and Programmatic high-impact formats.

Partner with creative teams/agencies to develop BFSI-compliant messaging frameworks for cards, accounts, loans, investments, and insurance.

Use Brand Lift studies, MMM/MTA, and brand health metrics to optimize cross-channel strategy.

Insights, Analytics & CRO

Build dashboards (Looker Studio/Power BI) tracking CPL, CAC, CVR, ROAS, LTV, approval/disbursal metrics, and platform-to-CRM funnel health.

Partner with Product/UX for landing page optimization, app listing improvements (ASO), and funnel drop-off reduction.

Conduct cohort and incrementality testing (geo-split/PSA tests).

Stakeholder & Partner Management

Manage agencies, DSPs, and ad-tech partners with clear SLAs and measurement frameworks.

Collaborate with Sales, Product, Risk, Compliance, IT, Legal, and CX to align goals and remove bottlenecks.