Group Marketing Manager

The Opportunity

Estim Group is a diversified, family-owned business headquartered in Dar es Salaam, Tanzania, with operations spanning construction, building materials, real estate development, hospitality, and organic herbal consumer products. We are hiring our first Group Marketing Manager to own marketing across four distinct businesses and build the function from the inside out.

This is a rare role. Most marketing jobs at this level give you one brand. This gives you four, across FMCG, real estate, hospitality, and B2B materials, in a high-growth East African market. You will report directly to the Director, inherit a team of three (two graphic designers and a content specialist), and have the authority to shape how the group shows up to the market.

We are looking for someone who wants ownership, scale, and speed — not someone waiting in line behind three layers of brand hierarchy.

What You Will Own

Elven Agri (50%) — Our organic herbal supplements brand, currently selling in Tanzania and Zambia, expanding across East Africa. This is the anchor of the role. You will own brand strategy, new product launches, trade marketing, digital, influencer and content, and the expansion playbook for new markets.

Aura Suites (15%) — Our hospitality brand. You will own the content strategy, digital presence, guest journey communications, partnerships, and brand positioning as we scale.

Estim Realty (15%) — Our property development business, currently working on a flagship mixed-use development in Dar es Salaam. You will own content strategy, launch campaigns, sales collateral, broker enablement, and digital presence.

Estim Materials (10%) — Our building materials business. You will own trade marketing, contractor programs, catalogs and spec sheets, and project-based sales support.

Group brand and strategic projects (10%) — Group identity, internal communications, executive thought leadership, and capacity for high-priority initiatives across the portfolio.

Your Team

You will lead and grow a team of three: two graphic designers and a content specialist. Your first job is not to execute everything yourself — it is to brief, prioritise, review quality, and grow the people you inherit. We will support you with external agency partners for media buying, specialist production, and surge capacity.

Key Responsibilities

Strategy and Planning

•          Develop annual marketing strategies and budgets for each business unit, aligned with business targets.

•          Identify target segments, growth opportunities, and competitive positioning across four distinct markets.

•          Build the marketing calendar and resource plan that balances all four businesses without dropping balls.

Brand Building (Elven Agri focus)

•          Own Elven Agri's brand identity, positioning, and equity in Tanzania, Zambia, and new East African markets.

•          Lead go-to-market for new SKUs, from concept and packaging through launch and post-launch tracking.

•          Build trade marketing programs across general trade, modern trade, pharmacies, and e-commerce.

•          Develop the geographic expansion playbook as we enter new countries.

Digital, Content and Campaigns

•          Run integrated campaigns across digital (Meta, Google, YouTube, influencer), print, outdoor, radio, and on-ground activations.

•          Build and maintain the content engine for all four brands, balancing brand storytelling with performance.

•          Track campaign performance, report ROI, and optimise.

Real Estate, Hospitality and Materials

•          Lead content and campaign strategy for Aura Suites and Estim Realty, including launch campaigns for new developments.

•          Build trade programs, catalogs, and sales enablement for Estim Materials.

•          Ensure each business has the marketing support it needs without letting Elven Agri consume the full team.

Team and Agency Management

•          Lead, mentor, and grow a team of three (designers and content).

•          Brief and manage external creative, media, and digital agencies.

•          Build a culture of speed, quality, and measurement.

Who You Are

•          Experience: 5 to 8 years in marketing, with at least 3 years as a Brand Manager or Senior Brand Manager at a reputed FMCG company. Ideally in personal care, wellness, ayurveda, herbal, F&B, or adjacent categories.

•          P&L ownership: You have owned a brand or SKU line end-to-end, not just supported one. You can walk us through a campaign you ran from brief to post-mortem with real numbers.

•          Team leadership: You have managed at least 2–3 people directly. You know how to brief a designer, give creative feedback, and hold people to quality.

•          Agency management: You have worked with external creative, media, and digital agencies as the client, not the agency.

•          Full-stack marketer: You are fluent across ATL, BTL, digital, trade, and content. You do not need a specialist for every channel.

•          Tier 2/3 experience is a plus: If you have launched or grown a brand in smaller Indian cities, or in emerging markets, that experience transfers directly to East Africa.

•          Systems thinker: You organise your work in frameworks, calendars, and dashboards. You are comfortable being measured.

•          Appetite for ambiguity: You want ownership and speed more than process. You are energised by building something rather than running a machine someone else built.

•          Willing to relocate: You are ready to commit at least 2 years to Dar es Salaam, Tanzania, with travel across East and Southern Africa.

What We Offer

•          Competitive expat package benchmarked to Senior Brand Manager CTC at a tier-1 Indian FMCG company,

•          Fully furnished company-provided accommodation in Dar es Salaam.

•          India evacuation cover

•          Annual performance bonus tied to measurable outcomes across the portfolio.

•          Full coverage of visa, work permit, and relocation costs.

•          Direct reporting line to the BU CEO — decisions happen fast, and you will be in the room where they are made.

•          A front-row seat in a group going through a generational transition, with real opportunity to grow into a Head of Marketing or CMO role over time.