About the role

Job Description – Brand Promoter

Position Overview

Position: Brand Promoter – Southern Africa

Region Covered: South Africa (primary market) and other Southern African countries.

Reports To: Regional Sales Manager / Head of Sales – ASIMCO Head Office, Dubai

Position Summary

As an ASIMCO Brand Promoter for the Southern African region, your primary role is to promote and raise awareness of ASIMCO brake parts and the wider ASIMCO product portfolio (brake pads, brake shoes, brake discs, brake fluid, shock absorbers, fuel pumps and horns) among target customers and market segments. The role acts as a key support function to ASIMCO's Head Office in Dubai, serving as the eyes and ears on the ground in the region — feeding market intelligence, pricing data, customer feedback and competitor insights back to HQ to support commercial and strategic decision-making. ASIMCO already enjoys a strong presence in South Africa for select part numbers, and the company is now looking to expand the product range within South Africa while simultaneously building brand presence and distribution in neighbouring Southern African markets. You will be responsible for gathering market intelligence, executing marketing strategies, and building a strong brand presence for ASIMCO across the assigned territory. The role requires extensive travel across South Africa and neighbouring countries.

Key Responsibilities

Market Analysis and Reporting

Conduct pricing analysis and competitor benchmarking across the region to support commercial decision-making.
Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
Gather market intelligence on vehicle parc, popular vehicle models, and demand patterns to support range expansion in South Africa.
Keep an eye on counterfeit activities happening across the Southern African region and provide timely feedback and information.
Analyse sales data, market share, and customer behaviour to provide insights and recommendations for business growth.
Prepare regular reports on marketing activities, market trends, and country-by-country performance for management review.

Relationship Building

Build and maintain strong relationships with retailers, wholesalers, distributors, and garages across the region.
Identify and develop relationships with potential new distribution partners in untapped Southern African markets.
Attend trade shows, exhibitions, and industry events (such as Automechanika Johannesburg and other regional automotive expos) to represent ASIMCO and network with potential customers and partners.
Conduct regular market visits to identify opportunities for upselling, cross-selling, and business expansion.
Provide customer feedback and insights for product improvement and market positioning.

Brand Promotion and Marketing

Execute marketing strategies to promote ASIMCO brake parts and increase brand visibility across South Africa and other Southern African countries.
Drive awareness and adoption of the broader ASIMCO product range (beyond existing strong-selling part numbers) in the South African market.
Conduct on-the-ground market research to identify customer needs, industry trends, and competitor activities.
Implement marketing and promotional campaigns tailored to each country's market dynamics.
Identify and recommend new countries, cities, and trade routes within Southern Africa for market entry and expansion.

Product Training and Support

Conduct training sessions and product demonstrations to educate retailers, distributors, and mechanics on ASIMCO brake parts and the wider product portfolio.
Provide support to customers, addressing inquiries and offering guidance on product selection, fitment and usage.
Stay updated on the features, benefits, and competitive advantages of ASIMCO products to effectively communicate their value proposition.
Introduce and educate the market on new part numbers and product categories being launched in the region.

Head Office Support (Dubai)

Act as the regional support function and on-the-ground representative for ASIMCO's Head Office in Dubai.
Provide timely, accurate field intelligence to HQ to support pricing, product, and commercial decisions.
Coordinate with the Dubai team on shipments, customer queries, sample requirements, marketing collateral, and promotional materials.
Support HQ with documentation, customer onboarding information, and any local market data required for strategic planning.
Maintain regular communication cadence with HQ (weekly market updates, monthly performance reports, and ad-hoc reports as required).

Qualifications and Skills

Education: Bachelor's degree in marketing, business administration, commerce, or a related field (or equivalent experience).
Experience: Proven experience in marketing, brand promotion/merchandising, sales, or a similar role — preferably within the automotive aftermarket or FMCG sector.
Prior experience working across South Africa is essential; experience covering other Southern African countries is a strong advantage.
Excellent communication and presentation skills, with the ability to effectively convey the value of ASIMCO products to retailers, mechanics, and distributors.
Experience in implementing marketing and promotional campaigns.
Strong analytical mindset with the ability to interpret market data, pricing trends, and competitor information.
Creative thinking and problem-solving skills.
Self-motivated, proactive, and able to work independently with minimal supervision.
Proficiency in MS Office (Word, Excel, PowerPoint) and standard marketing/reporting tools.
Valid driver's licence and willingness to travel extensively across South Africa and neighbouring countries is a must.
Valid passport and ability to travel internationally within the Southern African region without restriction.
Fluency in English is required; proficiency in additional regional languages (Afrikaans, Zulu, Portuguese, etc.) is an advantage.

What We Offer

Opportunity to represent a globally established brake parts brand sold in over 80 countries.
Key role in shaping ASIMCO's expansion strategy across one of Africa's most important automotive markets.
Competitive remuneration package, including travel allowances.
Direct exposure to international markets and cross-functional teams.

Brand Promoter - Asimco