AVP Central Marketing Activations

Assistant Vice President (AVP) – Central Marketing Activations

Location: BKC, Mumbai | Reporting To: National Marketing Manager

Role Overview

AU Small Finance Bank is seeking an experienced marketing professional to lead Central Marketing Activations at a national level. The AVP will serve as the single point of contact between the National Marketing Manager and Regional Marketing Teams, driving national BTL campaigns, central reporting, MIS governance, budget tracking, leadership reviews and activation excellence across India.

Key Responsibilities

·        Drive end-to-end planning and execution of National BTL and customer acquisition campaigns.

·        Lead coordination with Regional Marketing Managers (RMMs), business teams, sales teams, branches, agencies and vendors.

·        Own central activation calendars, governance processes and campaign tracking mechanisms.

·        Develop weekly, monthly and quarterly MIS, dashboards and performance trackers.

·        Prepare senior management and CXO review presentations with actionable business insights.

·        Monitor campaign performance, leads generated, walk-ins, acquisition outcomes and ROI metrics.

·        Manage budget vs actual spend tracking and campaign forecasting.

·        Oversee billing governance, invoice processing and vendor coordination.

·        Ensure data accuracy, data hygiene and reporting compliance across regions.

Leadership & Stakeholder Management

·        Act as the central orchestration point for all regional marketing activation teams.

·        Present performance reviews and strategic recommendations to senior leadership.

·        Drive cross-functional alignment across marketing, business, finance and operations teams.

Key Performance Indicators (KPIs)

·        100% accuracy of activation MIS and dashboards.

·        Timely submission of weekly, monthly and quarterly management reviews.

·        On-time execution of national activation campaigns.

·        Budget vs Actual spend control and visibility.

·        Timely billing closure and vendor management.

·        Quality of CXO presentations, review decks and management reporting.

One key request on candidate profiles : please share only candidates who are currently based in Mumbai, or at the most Pune. The role is based out of BKC, Mumbai and requires close, day-to-day coordination with the National Marketing Manager and regional teams, so local availability is essential. Profiles from other locations will unfortunately not work for us at this stage.

Eligibility & Experience

·        Master’s Degree / MBA / PGDM with specialization in Marketing (Mandatory).

·        8–10 years of experience in Marketing Activations, BTL Marketing, Brand Marketing or Marketing Operations.

·        BFSI, NBFC, Retail or Telecom experience preferred.

·        Advanced proficiency in Excel, PowerPoint, MIS and dashboard creation.

·        Strong analytical, presentation and stakeholder management skills.