Member Engagement & Experience - Manager

Support consumer / provider (member, patient, perscriber, provider and prescription-holder) onboarding, education, engagement, and experience marketing initiatives across assigned audiences and Optum
• Assist with development and execution of lifecycle communications, onboarding journeys, benefit education, digital adoption programs, self-service adoption communications, and steady-state engagement materials. 
• Coordinate print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other engagement channel deliverables with content, creative, marketing operations, analytics, product, operations, legal, privacy, compliance, and channel teams.

• Support campaign and communication planning, briefing, content reviews, routing, approvals, QA, accessibility checks, compliance annotations, launch readiness, and version control. 
• Help ensure communications clearly explain what members and patients need to do, where to go, how to access support, how to use services, and how to realize value from Optum
• Maintain project trackers, engagement calendars, asset inventories, approval records, audit artifacts, meeting notes, and status updates. 
• Gather and summarize performance inputs across activation, engagement, utilization, digital adoption, self-service adoption, NPS, satisfaction, and other experience metrics.
• Assist in identifying journey gaps, education needs, service navigation barriers, and opportunities to improve understanding, activation, engagement, and experience.
• Support reusable templates, playbooks, content libraries, and AI-enabled workflow improvements with appropriate human review and governance. 
• Manage multiple assignments with strong attention to detail, timely follow-through, and clear communication.