TD Newton

Manager - Employer & Payer B2C/B2B Web Marketing

Optum · posted 1 month ago

Bengaluru, Pune +1 morecapital market

About the role

Role	JD Primary responsibilities	Qualifications
Employer & Payer B2C/B2B Web Marketing	Lead the strategy and execution of the B2B, B2C, and custom client web strategy for Optum Financial.	5+ years of experience in web and digital marketing
	Lead planning and development of web properties in collaboration with web teams	Familiarity with website management and deployment and digital content best practices.
	Define audience-specific best practices, governance, and performance standards	Experience with content management systems and AI-based tools preferred.
	Drive innovation in content creation, including leveraging AI and automation for efficiency and personalization.	Strong organizational skills and attention to detail; ability to manage multiple priorities.
	Collaborate with web teams, marketing, product, and analytics teams to ensure content drives to key behavior.	Bachelor’s degree in marketing, communications, or related field.
	Ensure microsites are launched on time and match client specifications.
	Monitor performance metrics and provide actionable insights to improve engagement.