Member Engagement & Experience - Sr Marketing Manager

• Manage consumer / provider (member, patient, perscriber, provider and prescription-holder) engagement and experience marketing programs that support onboarding, activation, education, benefit awareness, digital adoption, service navigation, retention influence, NPS, and value realization. 
• Translate operational, experience, business, and audience priorities into actionable onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs, timelines, and measurable outcomes. 
• Develop and execute communication programs that help secured populations understand what to do, where to go, how to access support, how to use available services, and how to realize value from Optum Rx capabilities. 
• Manage steady-state engagement programs that educate existing audiences, deepen relationship value, increase benefit understanding, reduce service friction where aligned to goals, and support continued use of pharmacy and PBM services. 
• Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other relevant consumer / provider engagement channels. 
• Partner with operations, enterprise experience, digital, product portfolio, content, creative, analytics, marketing operations, legal, privacy, compliance, channel teams, and business relationship owners to align priorities, dependencies, approvals, and execution. 
• Support segmentation, personalization, journey mapping, testing, optimization, and performance reporting across onboarding and engagement journeys. 
• Monitor activation, engagement, utilization, digital adoption, self-service adoption, NPS, retention influence, experience, and journey metrics; prepare insights and recommendations for optimization. 
• Identify onboarding, education, engagement, and experience gaps; recommend corrective actions to improve understanding, satisfaction, relationship durability, and value realization. 
• Maintain operating routines, status reporting, project plans, budget inputs, risk logs, and leadership-ready updates.