Growth & Retention - Marketing Manager

Role: Growth & Retention Marketing Manager

 

Primary Responsibilities: -

• Support execution of audience specific growth and retention marketing campaigns, lifecycle programs, communication plans, and engagement initiatives across assigned audiences and business priorities.

• Assist with campaign planning, briefing, content coordination, routing, approvals, QA, launch readiness, and performance reporting for digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, pharmacy, and lifecycle channels.

• Help translate audience insights, journey needs, value propositions, and campaign objectives into practical deliverables, timelines, creative briefs, content inputs, and activation checklists.

• Coordinate with content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to track tasks, dependencies, feedback, and approvals.

• Support audience segmentation, personalization, testing, link tracking, UTM/QR needs, accessibility checks, compliance annotations, and version control where applicable. • Monitor campaign and journey performance, gather KPI inputs, identify early learnings, and prepare summary updates for managers and stakeholders.

• Maintain project trackers, status documents, campaign calendars, asset inventories, approval records, and other operating artifacts.

• Assist in identifying audience barriers, engagement gaps, content needs, and opportunities to improve conversion, activation, digital adoption, utilization, or retention influence.

• Support process improvements, reusable playbooks, templates, and AI-enabled workflows with appropriate human review and governance.

• Manage multiple assignments with attention to detail, clear communication, and timely follow-through.