About the role

Role: Growth & Retention Marketing - Associate Director

Primary Responsibilities: -

•Lead Audience specific growth and retention marketing programs that drive measurable acquisition, conversion, onboarding, engagement, utilization, retention influence, and loyalty outcomes across priority Optum Rx audiences.

• Translate business growth and retention priorities into audience-specific strategies, integrated campaign plans, lifecycle journeys, value propositions, activation roadmaps, and performance goals.

• Own day-to-day marketing leadership for assigned growth and retention initiatives, including revenue-driving growth, audience conversion, audience activation, digital adoption, and ongoing engagement programs.

• Build segment-based, journey-based, and behavior-based marketing programs that engage audience target with relevant education, proof points, and calls to action.

• Lead integrated execution across digital, web, email, mobile, direct mail, CRM, activations, paid/owned channels, lifecycle, and other relevant engagement channels.

• Partner with business leaders, product, operations, clinical, digital, analytics, finance, marketing operations, performance marketing, content, creative, legal, privacy, compliance, and channel teams to align plans, improve speed to market, and deliver measurable outcomes.

• Monitor campaign, journey, and channel performance using acquisition, activation, growth capture, conversion, utilization, digital adoption, engagement, retention influence, NPS, attribution, ROI, and IOI metrics; lead optimizations and corrective actions.

• Identify audience barriers, journey gaps, performance risks, and service friction; develop recommendations that improve conversion, engagement, experience, and business impact.

• Manage marketing plans, budgets, timelines, operating routines, issue resolution, and delivery expectations across matrixed and globally distributed resources.

• Present strategies, performance results, risks, opportunities, and recommendations to marketing and business leadership.

• Lead and develop marketing professionals, building accountability, collaboration, operating discipline, and growth-oriented execution."