Product Marketing – Grade 28

Product Marketing – Grade 28

Seeking a strategic and execution-oriented Product Marketer to help drive market growth, customer engagement, and revenue acceleration across our healthcare technology and services portfolio. This role serves as the bridge between product, sales, marketing, and customer teams, translating complex solutions into clear, differentiated market narratives that resonate with healthcare executives, payers, providers, and health systems.

The ideal candidate combines experience in go-to-market strategy, product messaging and positioning, sales enablement, and content development, with the ability to create compelling thought leadership and customer-facing materials that influence buying decisions and support growth objectives.

Key responsibilities include:
- Support go-to-market strategy & product launches
- Partner with marketing leaders, product management, and sales to align on 
   commercialization approach
- Help define target audiences, buyer personas, market opportunities, and competitive 
   positioning
- Help develop differentiated product and value prop messaging
- Develop sales enablement tools to improve sales effectiveness 

Product Messaging & Positioning
- Help develop differentiated product messaging, value propositions, and positioning 
   frameworks that clearly articulate customer benefits and business impact.
- Translate complex healthcare and technology capabilities into compelling customer-
   centric narratives.
- Ensure consistent messaging across all customer touchpoints, marketing campaigns, 
   and sales engagements.

Content Strategy & Content Creation
Create, edit, and oversee development of: 
- Sales presentations and executive briefings
- Product datasheets and solution overviews
- Customer success stories and case studies
- White papers and thought leadership content
- Articles, blogs, newsletters, and web content
- Demo videos, infographics, webinars, and social content
- Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education.

Sales Enablement
- Partner with sales leadership to develop tools and resources that improve sales effectiveness.
- Create sales playbooks, battle cards, competitive comparisons, FAQs, and objection-handling materials.
- Support customer presentations, executive briefings, and strategic pursuits.

Experience
Demonstrated project management capability across multiple stakeholders and parallel initiatives. Strong interpersonal and collaboration skills, with the ability to build effective working relationships across teams. Comfortable working in ambiguity and adapting priorities in a dynamic, fast-paced environment. Experience designing PowerPoint presentations preferred. Experience marketing to provider and health plan or insurance organizations preferred. Experience supporting sophisticated sales organizations and technology-driven marketing teams preferred.