Content Designer Analyst

Join us as a “Content Designer” at Barclays, where you'll harness cutting-edge technology to spearhead the evolution of our customer experience, driving innovation and excellence.

 

Working in close partnership with other teams, you’ll use your expert understanding of content design, UX writing and brand tone of voice to deliver a world-class experience for our customers.  You’ll work as part of a team, delivering to high standards, on time, to drive optimal commercial and customer outcomes.

 

You’ll be a custodian of our brand, an innovator in developing high quality content at scale, and a knowledgeable collaborator who understands Consumer Duty, the ins and outs of financial products, ensuring accessibility and inclusivity are fundamental to our customer experience.

You may be assessed on the key critical skills relevant for success in this role, such as content design, content patterns and editing.

 

To be successful as a “Content Designer”, you should have experience with:

 

Basic/ Essential Qualifications:

• Significant experience of UX writing, copywriting and content design – writing engaging, clear and accessible content to meet brand guidelines
• Experience working in agile teams with designers, product owners (POs) and other colleagues, and engaging directly with legal and compliance teams.
• Experience working with specialist tools such as Figma and GenAI to deliver great content quickly and at scale.
• Experience contributing to, and working with, design systems and content guidelines.
• Ability to negotiate, influence and compromise with stakeholders at all levels, taking a constructive approach to managing and resolving conflicts or differences.
• Confidence to work across complex business structures, ideally in financial services.
• Ability to champion brand tone of voice, and advocate for customer interests in workshops, meetings, presentations and reviews.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Deep understanding of SEO, accessibility and inclusivity.
• Understanding of app development pipelines.

 

Desirable skillsets/ good to have:

• Planning and managing the content aspect of project delivery for multiple projects, taking responsibility for workflow efficiency and timeliness.
• Leading workshops, research initiatives, training sessions and discussions that impact the customer experience.
• Editing content written by other writers and contributing to content crits – openly sharing and receiving feedback to improve the overall product.
• Experience building SharePoint sites.