Data Analyst -Adobe Analytics

Primary Responsibilities:

• Regular interaction with stakeholders to understand the new requirements
• Managing and Implementation of Adobe Analytics / Glass box/ Google Analytics  tags on  website / Apps (Tools: DTM / Adobe Launch or any other Tag manager)
• Building reports/dashboards and case studies on data captured in Adobe Analytics / Session Cam tools
• Product/business/support monitoring and analyzing the performances
  Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners
• Use statistical tools to identify and evaluate the relationships between data fields and outcomes
• Produce tactical analysis and implications/recommendations in line with business expectations
• Managing team objective tied to KPI/KRA
• Able to translate business requirements into advanced technical solutions to continually optimize measure and improve outcomes
• Recognizing and observing emerging trends, opportunities and threats from changes in Search, Social and the wider Analytics landscape
• Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders
• Ensure data integrity and recognize / resolve data inconsistencies in reports, analysis and analytics toolsets
• Designing solutions to enhance the user experience on Provider Apps

 

Required Qualifications:

• Graduate degree or equivalent experience
• 3+ years of experience in developing solution using Adobe Experience Cloud Products [Adobe Analytics, Adobe Target , Adobe Launch]
• 3+ years of experience in building reports/dashboards using Adobe Analytics
• 3+ years of experience Implementing Adobe Analytics / Session Cam / Glass Box/ Google Analytics tag on website (Tools: DTM / Adobe Launch or other Tag manager)
• Experience in working with a marketing/Business intelligence environment
• High level experience in data analysis techniques
• Solid proficiency in MS Excel and PowerPoint
• Proven exposure to data analysis and reporting tools (Adobe Analysis Workspace , Tableau etc. )
• Proven exposure to data analysis and reporting tools (Adobe Analysis Workspace, Tableau, Python, Apache Hive, SQL, MongoDb etc.)
• Proven effective presentation and story boarding skills with exposure to executive level presentations
• Proven excellent Communication skills and team handling skills

 

Preferred Qualifications:

• Proven enthusiastic and self-motivated, with the ability to lead projects proactively
• Proven meticulous attention to detail, with an overall passion for continual improvement
• Proven innovative and creative, with a logical and methodical approach to problem solving
• Proven credible and articulate, with excellent communication, presentation and interpersonal skills
• Proven ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority