Integrated Marketing Associate Director

Campaign Management: Plan, execute, and optimize online marketing campaigns across channels such as email, social media, display advertising, paid search and partner marketing.

Performance Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

Conversion Rate Optimization: Develop and implement strategies to improve conversion rates across various marketing channels.

Account Based Marketing (ABM) Strategy: Develop and implement ABM strategies to target high-value accounts, ensuring alignment with sales objectives and driving pipeline growth.

Marketo B2B Email Journeys: Design, execute, and optimize B2B email marketing campaigns using Marketo.

Data Analysis: Utilize data to drive insights and make informed decisions to enhance marketing performance.

Budget Management: Manage and oversee the marketing budget to ensure efficient campaign spending.

Collaboration: Work closely with cross-functional teams including sales, customer success, and product to align marketing strategies with business objectives.

Support Sales Objectives: Develop and execute marketing strategies that support sales objectives and drive pipeline in strategic customer and prospect accounts.