SFMC Tech Lead -VP

 

Job Description

 

 

Purpose of the role

To design, develop and improve software, utilising various engineering methodologies, that provides business, platform, and technology capabilities for our customers and colleagues. 

 

Accountabilities

• Development and delivery of high-quality software solutions by using industry aligned programming languages, frameworks, and tools. Ensuring that code is scalable, maintainable, and optimized for performance.
• Cross-functional collaboration with product managers, designers, and other engineers to define software requirements, devise solution strategies, and ensure seamless integration and alignment with business objectives.
• Collaboration with peers, participate in code reviews, and promote a culture of code quality and knowledge sharing.
• Stay informed of industry technology trends and innovations and actively contribute to the organization’s technology communities to foster a culture of technical excellence and growth.
• Adherence to secure coding practices to mitigate vulnerabilities, protect sensitive data, and ensure secure software solutions.
• Implementation of effective unit testing practices to ensure proper code design, readability, and reliability.

 

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

 

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

 

 

Join us as a PPCR SFMC Tech Lead at Barclays, where you will spearhead the evolution of our infrastructure and deployment pipelines, driving innovation and operational excellence. You will harness cutting-edge technology to build and manage robust, scalable and secure infrastructure, ensuring seamless delivery of our digital solutions.  

 

To be successful as a PPCR SFMC Tech Lead, you should have experience with:

• Architect and implement SFMC solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio
• Design data models within Contact Builder/Data Extensions, including relational data models and subscriber management
• Build and optimize AMPscript, SSJS, and SQL for personalization, dynamic content, and automations
• Develop and maintain CloudPages for microsites, preference centers, forms, and gated content experiences
• Lead API integrations (REST/SOAP) between SFMC and Salesforce CRM, external systems, and third-party platforms
• Define and enforce coding standards, solution architecture, and best practices across the team
• Own technical delivery: sprint planning, code reviews, and troubleshooting production issues
• Collaborate with campaign/marketing teams to translate business requirements into scalable technical solutions
• Manage data privacy, deliverability, and compliance requirements (CAN-SPAM, GDPR, CCPA)
• Guide CI/CD practices, deployment automation, and environment management (sandbox to production)
• Mentor junior/mid-level engineers and conduct technical interviews
• Assess and plan migration paths to SFMC Next (Marketing Cloud Next Generation) and align architecture with Salesforce's evolving platform roadmap
• Evaluate integration of Data Cloud and Einstein/AI-driven capabilities into existing SFMC implementations
• Strong hands-on expertise in AMPscript, SSJS, SQL, HTML/CSS.
• Deep knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder.
• Experience with SFMC APIs (REST/SOAP), Marketing Cloud Connect, and Salesforce CRM integration.
• Familiarity with Postmonger, custom activities, and CloudPages.
• Understanding of email deliverability, IP warming, and sender reputation management.
• Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant) strongly preferred.
• Experience with agile delivery methodologies.
• Excellent client-facing and stakeholder communication skills.
• Awareness of SFMC Next and Salesforce Data Cloud architecture, and their implications for legacy SFMC implementations.

 

Some other highly valued skills may include:

• Experience integrating SFMC with Adobe Experience Cloud or other MarTech stacks.
• Exposure to Data Cloud / CDP concepts.
• Hands-on exposure to SFMC Next (Marketing Cloud Next Generation) or early adopter/pilot programs.
• Familiarity with Einstein GPT and AI-powered content/journey capabilities in Marketing Cloud.
• Prior consulting/system integrator background.

 

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

 

The role is based out of Pune.