VP: PPCR SFMC Tech Lead

Join us as a PPCR SFMC Tech Lead at Barclays, where you will spearhead the evolution of our infrastructure and deployment pipelines, driving innovation and operational excellence. You will harness cutting-edge technology to build and manage robust, scalable and secure infrastructure, ensuring seamless delivery of our digital solutions.   

To be successful as a PPCR SFMC Tech Lead, you should have experience with: 

• Architect and implement SFMC solutions across Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio 
• Design data models within Contact Builder/Data Extensions, including relational data models and subscriber management 
• Build and optimize AMPscript, SSJS, and SQL for personalization, dynamic content, and automations 
• Develop and maintain CloudPages for microsites, preference centers, forms, and gated content experiences 
• Lead API integrations (REST/SOAP) between SFMC and Salesforce CRM, external systems, and third-party platforms 
• Define and enforce coding standards, solution architecture, and best practices across the team 
• Own technical delivery: sprint planning, code reviews, and troubleshooting production issues 
• Collaborate with campaign/marketing teams to translate business requirements into scalable technical solutions 
• Manage data privacy, deliverability, and compliance requirements (CAN-SPAM, GDPR, CCPA) 
• Guide CI/CD practices, deployment automation, and environment management (sandbox to production) 
• Mentor junior/mid-level engineers and conduct technical interviews 
• Assess and plan migration paths to SFMC Next (Marketing Cloud Next Generation) and align architecture with Salesforce's evolving platform roadmap 
• Evaluate integration of Data Cloud and Einstein/AI-driven capabilities into existing SFMC implementations 
• Strong hands-on expertise in AMPscript, SSJS, SQL, HTML/CSS. 
• Deep knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder. 
• Experience with SFMC APIs (REST/SOAP), Marketing Cloud Connect, and Salesforce CRM integration. 
• Familiarity with Postmonger, custom activities, and CloudPages. 
• Understanding of email deliverability, IP warming, and sender reputation management. 
• Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant) strongly preferred. 
• Experience with agile delivery methodologies. 
• Excellent client-facing and stakeholder communication skills. 
• Awareness of SFMC Next and Salesforce Data Cloud architecture, and their implications for legacy SFMC implementations. 

Some other highly valued skills may include: 

• Experience integrating SFMC with Adobe Experience Cloud or other MarTech stacks. 
• Exposure to Data Cloud / CDP concepts. 
• Hands-on exposure to SFMC Next (Marketing Cloud Next Generation) or early adopter/pilot programs. 
• Familiarity with Einstein GPT and AI-powered content/journey capabilities in Marketing Cloud. 
• Prior consulting/system integrator background.