Channel Specialist – Direct Marketing (Offshore)

Job Description

Channel Specialist – Direct Marketing (Offshore)

Role Overview

The Channel Specialist – Direct Marketing is an offshore execution role responsible for day-to-day delivery of 1:1 communications across email, SMS, and direct mail for B2B, B2C, and Provider audiences. Reporting to the Channel Lead – Direct Marketing (Offshore), this role turns approved strategies, calendars, journeys, and templates into accurate, compliant, and optimized sends—ensuring audit-ready operations, reliable performance signals, and continuous improvement within defined guardrails.

Key Responsibilities

Content Assembly & Readiness

• Execute 1:1 direct marketing content (email, SMS, direct mail) against approved channel plans and calendars.

• Partner with creative teams to assemble copy, assets, and templates; maintain brand-safe tone and accessibility standards.

• Build and maintain content components (modules, snippets, dynamic blocks) with clear version control, tagging, and reuse conventions.

Workflow Orchestration & Quality Assurance

• Set up and QA campaigns and journeys, including audience selection, personalization rules, links/UTMs, fallbacks, and deliverability checks.

• Steward approvals routing and documentation; ensure audit-ready records for all sends.

• Run pre-send QA for copy accuracy, disclosures, alt text, accessibility (ADA), suppression lists, and consent adherence.

Channel Operations & Optimization

• Manage day-to-day send execution, scheduling, cadence, and format/versioning within defined guardrails.

• Monitor in-flight performance with campaign teams; make approved in-flight adjustments (timing, audience slices, content blocks).

• Maintain list hygiene (bounce handling, complaint monitoring, opt-in/opt-out management) and SMS consent mechanics.

AI-Enabled Workflows

• Support AI-assisted drafting, variation generation, and content summaries—always with human-in-the-loop review for brand, accuracy, and compliance.

• Tag content for structured reuse; help automate repetitive assembly and QA tasks to improve speed and consistency.

Testing & Playbooks

• Run A/B and approved multivariate tests within guardrails; document learnings and outcomes.

• Update playbooks, template libraries, and operating guides based on performance insights and delivery learnings.

Performance Tracking & Reporting Support

• Track and report channel KPIs (deliverability, open/click rates, CTR-to-conversion, opt-in/opt-out trends, bounce/complaint rates).

• Surface anomalies, remediation suggestions, and early risk signals to the Channel Lead for optimization and decision-making.

Compliance & Governance

• Partner with Compliance and Legal to ensure adherence to HIPAA, TCPA, CAN-SPAM, ADA accessibility, and internal policies.

• Maintain clean audit trails (approvals, versions, send logs) and enforce suppression/consent rules across channels.

Required Qualifications & Experience

•Overall, 7-9 years of experience with 3–5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.

• Practical proficiency with journey tools, content management/tagging, QA checklists, and analytics dashboards.

• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance discipline.

• Strong organization and project management skills with the ability to juggle multiple campaigns and deadlines.

• Clear communicator and collaborative partner with creative, analytics, product, and compliance teams.

• Bachelor’s degree in marketing, communications, or related field.