Research - AVP

Purpose of the role

To lead the collection and analysis of research into customer needs, experiences, and interactions, ensuring the Customer Voice is embedded in decision‑making and supporting the creation of beautiful, useful, and innovative experiences and communications for our 20m UK customers.

 

Accountabilities

• Delivery of end to end quantitative research programmes, which are highly synergistic with other research and analytics activities conducted by the business, including Design/UX Research and CX and brand tracking.
• Collaboration with various departments including Design, Product, Channel, Marketing, Transformation and Technology, to brainstorm innovative proposition and design concepts, ensuring that research findings are integrated into all stages of the innovation cycle.
• Monitoring of emerging technologies, industry trends, insight best practices, societal changes, and economic trends that may impact the Customer landscape and influence Barclays strategic decisions.
• Developing and testing of mock-ups and value propositions to support the analysis of concept and product development.
• Utilisation of data analytics tools to extract insights from market and Design/UX research to identify new opportunities and understand evolving customer needs.
• Management of all risk relating to the Insight process, (and in particular Data Privacy risk) including identification of potential risks, development of strategies to mitigate those risks, and maintenance of alignment with Chief Controls Office and Data Privacy Compliance.
• Management of all Research programmes, including oversight of colleagues and their performance, implementation of departmental goals and objectives, oversight of department efficiency and effectiveness.

Key Responsibilities

• Act as a trusted advisor to senior stakeholders, influencing decision‑making, shaping policy, and contributing to operational effectiveness across the organisation by translating business questions into clear research hypotheses and robust study designs.
• Lead and develop a high‑performing team, setting objectives, coaching performance, supporting appraisal and reward outcomes, and upskilling colleagues in quantitative research and analysis, including the development and use of AI tools (e.g. agents and standardised prompts).
• Direct complex, cross‑functional research initiatives, identifying when specialist expertise is required and applying appropriate quantitative and Design/UX methodologies to deliver outcomes. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience
• Design, build, and manage quantitative research and Design/UX studies using platforms, such as Qualtrics and UserTesting, including advanced techniques such as conjoint and MaxDiff.
• Develop strong sampling frameworks, ensuring high-quality data collection, validation, and cleaning.
• Conduct and oversee complex analysis using multiple data sources, applying statistical techniques such as t‑tests, ANOVA, MANOVA, and regression, using Excel and statistical software.
• Interpret and synthesise quantitative findings with qualitative and secondary research, working closely with insight managers and design researchers to generate actionable insight.
• Communicate and present complex and sensitive information clearly, creating compelling visualisations, reports, and narratives tailored to different stakeholder audiences.
• Present insights to senior leadership and cross‑functional forums, influencing and aligning stakeholders to agreed outcomes and driving informed decision‑making.
• Proactively identify, mitigate, and manage risk, strengthening controls and contributing to the organisation’s control and governance agenda.
• Apply strong organisational awareness, working closely with adjacent teams to ensure insight activity aligns with and supports the wider business strategy.
• Identify opportunities for new research initiatives and thought leadership, ensuring the function continues to evolve and deliver strategic value.

Preferred qualifications

• Master’s degree or higher in Statistics, Psychology, Economics, Market Research, or related field.
• 5+ years of experience in quantitative research, ideally in a commercial or consulting setting.
• Advanced proficiency in Excel for statistical analysis and data visualization.
• Experience with Qualtrics, UserTesting or similar survey platforms.
• Strong knowledge of statistical software (e.g., SPSS, R, Python).
• Knowledge of data visualization tools (e.g. Tableau, Power BI).
• Strong communication and storytelling skills.
• Ability to manage multiple projects and work independently yet collaboratively in a team.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

 

Join us as a Senior Research Practitioner where you will deliver the collection and analysis of research into customer needs, experiences and interactions, to support the creation of useful and innovative experiences, and communications for our customers.

 

To be successful as Senior Research Practitioner you should also have the following:

 

• Leadership in Research – applying your knowledge of the broad range of research disciplines to design and deliver world class research design through the Double Diamond design process and across other strategic applications for research.

 

• Communication and Influence – delivering clear messages which are targeted to your audience, and successfully challenging the status quo at all levels, to drive brilliant Customer Outcomes in Barclays UK.

 

• Stakeholder Management – building relationships by consulting on business problems, designing high quality research programmes which meet business and customer needs, and providing excellent expectation management throughout the project delivery.

 

Some other highly valued skills include:

 

• Customer focus – understanding customers’ personal context and mental models, and skilled at interpreting verbal and non-verbal cues into clear customer needs and wants.

 

• Commercial and strategic thinking – understanding Barclays strategy and goals, and translating those into value-generating recommendations.

 

• Digital transformation - understanding the strategies and technologies which will deliver market-leading digital adoption and transformation for Barclays Customers and business.

 

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

 

This role will be based in Gurugram