AM\Manager : Salesforce Marketing Cloud Solution Architect

Salesforce Marketing Cloud Solution Architect

About us

The Consulting business at KPMG Delivery Network India (KDNI) is a diverse team providing consulting services to KPMG Firms worldwide, supporting the business transformation journeys of global clients across industries.

Our consultants help clients reimagine their customer engagement strategies by combining deep functional expertise with leading-edge technologies like Salesforce. Through your work, you’ll build a global network and unlock opportunities with access to extensive resources, cross-border collaboration, and an inclusive, high-performing environment that empowers you to reach your full potential.

Job Details

Proposed Designation: Solution Architect – Salesforce Marketing Cloud
Geo to be Supported: Global (across KPMG member firms)
Experience: 11+ years overall; minimum 11 years in Salesforce Marketing Cloud and 3+ years as a Solution Architect
Service Line: Customer Advisory
Location: Bengaluru / Hyderabad / Pune / Gurgaon

Role Overview

As a Salesforce Marketing Cloud (SFMC) Solution Architect, you will lead the architecture, design, and end to end implementation of complex Salesforce Marketing Cloud ecosystems for global clients. This role requires deep technical expertise in SFMC, hands-on solution design experience, and strong knowledge of multi-cloud architectures including Salesforce Data Cloud.

You will collaborate with global stakeholders, define scalable architectures, guide development teams, and ensure successful delivery of marketing automation, personalization, and data-driven engagement solutions. This role blends technical leadership, strategic consulting, and architectural governance

Roles and Responsibilities

·        Lead the end-to-end design and implementation of Salesforce Marketing Cloud solutions aligned with client business objectives and technology landscape.

·        Conduct business requirement workshops and translate functional needs into scalable SFMC configurations and technical specifications.

·        Architect and implement SFMC solutions including Journey Builder, Email Studio, Automation Studio, Contact Builder, and Audience Builder.

·        Design and configure marketing automation workflows, segmentation, personalization, and campaign orchestration.

·        Integrate SFMC with Salesforce Sales/Service Cloud and third-party systems using APIs, data connectors, and middleware tools.

·        Architect and implement Salesforce Data Cloud solutions including data streams, data models, identity resolution, and calculated insights.

·        Define customer 360 architectures and govern data ingestion, unification, segmentation, and activation strategies.

·        Architect integrations between SFMC and enterprise systems using APIs, connectors, middleware, and ETL tools.

·        Ensure data synchronization, consent management, event orchestration, and real-time data activation.

·        Collaborate with functional consultants to define CRM strategies, marketing automation workflows, and data-driven campaign enablement.

·        Perform system health checks, troubleshoot issues, and optimize platform performance.

·        Work closely with global KPMG teams to ensure consistent delivery quality, documentation, and knowledge sharing.

·        Contribute to thought leadership, internal capability building, and mentoring of junior consultants in SFMC delivery.

Required Skills & Experience

Domain Expertise

·        Strong experience in Salesforce Marketing Cloud (SFMC) implementation and configuration.

·        Proficiency in Journey Builder, Email Studio, Automation Studio, Contact Builder, and campaign orchestration.

·        Technical expertise in AMPscript, SQL, data modeling, API integration, and deployment management.

·        Minimum 3+ years of experience designing and architecting SFMC solutions at enterprise scale.

·        Strong experience with Salesforce Data Cloud including:

o    Data ingestion & harmonization

o    Identity resolution

o    Activation into SFMC

o    Data modeling and unification

·        Familiarity with Salesforce Data Cloud, Einstein features, and CRM Analytics is desirable.

·        Understanding of Salesforce architecture, governance, and best practices for scalable enterprise solutions.

Functional and Consulting Skills

·        Proven ability to elicit business requirements, map customer journeys, and design marketing automation processes.

·        Strong problem-solving, analytical, and documentation skills with a consulting mindset.

·        Experience in translating marketing strategies into Salesforce-enabled solutions.

·        Excellent communication and presentation skills to interface with senior stakeholders and cross-functional teams.

·        Exposure to multi-cloud implementations and marketing automation strategy design.

Technology Awareness

·        Experience in integrating Salesforce Marketing Cloud with data cloud and other external ecosystems.

·        Understanding of data privacy, consent management, and data governance principles.

·        Adept at using modern productivity and collaboration tools (e.g., Miro, Jira, Confluence, MS PowerPoint, Excel).

Qualifications

·        B.E./B.Tech/MBA from a reputed institution.

·        10-14 years of total experience in Salesforce consulting and delivery roles.

·        Salesforce Certifications (e.g., Marketing Cloud Consultant, Data Cloud Consultant) preferred.

·        Prior experience in a consulting environment or Big 4 setup is desirable.