Growth & Retention - Sr Marketing Manager

Role: Growth & Retention Sr Marketing Manager

 

Primary Responsibilities: -

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates.

• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals.

• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion.

• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact centre, and lifecycle channels.

• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones.

• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance.

• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions.

• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys.

• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability.

• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact.