Product Marketing – Grade 27

Product Marketing – Grade 27

We are seeking a collaborative, execution-oriented Product Marketer to support go-to-market initiatives, customer engagement, sales enablement, and content development across our healthcare technology and services portfolio. This role will help translate complex solutions into clear, customer-centered messaging that supports market education, sales effectiveness, and revenue growth.

Working closely with marketing leaders, product management, and subject matter experts,   this role will contribute to product positioning, launch support, sales materials, and campaign content. The ideal candidate is a strong communicator and project manager who can organize inputs from multiple stakeholders, develop compelling marketing materials, and help ensure consistent messaging across customer touchpoints.

This role is well suited for someone who can operate effectively in a fast-paced, matrixed environment, bring structure to ambiguous workstreams, and support strategic priorities through high-quality execution.

Key responsibilities include:

• Contribute to go-to-market planning and product launch activities for assigned solutions, campaigns, or portfolio initiatives.
• Help partner with marketing leaders, product management, and sales teams to help align on commercialization plans, launch priorities, and execution timelines.
• Contribute to the development of target audience definitions, buyer personas, market opportunity inputs, and competitive positioning.
• Help develop and refine product messaging, value propositions, and customer-facing narratives.
• Support cross-functional launch readiness by helping coordinate inputs, track deliverables, and ensure materials are completed on time.

Product Messaging and Positioning
- Assist in developing differentiated product messaging, value propositions, and     
   positioning frameworks that communicate customer benefits and business impact
- Translate complex healthcare, technology, clinical, operational, and financial 
   capabilities into clear, customer-centric language.
- Help ensure messaging is consistent across sales presentations, marketing   
   campaigns, web content, events, and customer communications.
- Gather stakeholder feedback and incorporate edits into messaging frameworks, sales 
   materials, and campaign assets.

Content Strategy and Content Development
Create, edit, update and oversee development of: 
- Sales presentations and executive briefings
- Product datasheets and solution overviews
- Customer success stories and case studies
- White papers and thought leadership content
- Articles, blogs, newsletters, and web content
- Demo videos, infographics, webinars, and social content
- Collaborate with subject matter experts, clinical leaders, and product teams to 
  produce high-value content that supports demand generation and market education.

Sales Enablement
- Partner with marketing colleagues and product to help develop tools and resources that 
   improve sales effectiveness.
- Support creation of sales playbooks, battle cards, FAQs, competitive comparisons, 
   objection-handling materials, and pursuit-specific content
- Help prepare customer presentations, executive briefings, and strategic pursuit 
   materials.
- Maintain and update enablement materials to ensure sales teams have access to 
   accurate, relevant, and easy-to-use content.

Experience
Demonstrated project management capability across multiple stakeholders and parallel initiatives. Strong interpersonal and collaboration skills, with the ability to build effective working relationships across teams. Comfortable working in ambiguity and adapting priorities in a dynamic, fast-paced environment. Experience designing PowerPoint presentations preferred. Experience marketing to provider and health plan or insurance organizations preferred. Experience supporting sophisticated sales organizations and technology-driven marketing teams preferred.