Performance Marketing Manager
Company:
Vitalpro Consumer Private Limited
Location:
Mumbai
Experience:
3–7 years
About Us
Vitalpro Consumer Private Limited is a fast-growing, design-led food company
building modern Indian food brands that blend tradition with contemporary
consumer preferences. Our portfolio includes Saffron & Mishri (premium
mithai & gifting), 224 Craftery (curated indulgence-led retail), and
Wholicious (wholesome, modern food brand). Across brands, we are scaling
aggressively across Quick Commerce, digital platforms and direct channels.
Role Purpose
The Performance Marketing Manager will own digital growth across all three
brands, focusing on Quick Commerce marketing, paid acquisition, website
traffic growth, and lead generation for bulk and corporate orders. This is a
hands-on individual contributor role focused on execution and measurable
revenue impact.
Key Responsibilities
Quick Commerce Performance
-
Manage spends across Blinkit, Zepto, Swiggy Instamart and similar platforms
- Optimise search ads, banners and platform campaigns
- Track ROI and city-wise sales velocity
Paid Media & Website Growth
- Own Meta (Facebook/Instagram) and Google Ads campaigns
- Drive qualified website traffic and improve conversions
- Optimise CAC, ROAS and contribution margins
Lead Generation – Bulk & Corporate Orders
- Build campaigns for bulk and corporate gifting leads
- Track CPL and lead-to-order conversion
- Support sales teams with marketing-qualified leads
Analytics & Optimisation
- Maintain performance dashboards
- Analyse brand-wise and channel-wise performance
- Continuously test creatives, audiences and offers
Campaign & Launch Management
- Support new product launches and festive spikes
- Align marketing with stock readiness and fulfilment capacity
Mandatory Eligibility
-
Prior experience in a digital marketing/performance agency is mandatory
- Must have handled multiple brands or high-budget performance accounts
- Strong hands-on expertise in Meta and Google Ads
- Proven experience managing CAC, ROAS, CPL, CTR and CVR
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