#37091106 || Business Development Representative (BDR)

Job Title: Business Development Representative (BDR) –  Advertising   
Location: Noida (Hybrid) 
Shift: 7-4 am 
Payroll: OmHRA 

Role Overview

• We are hiring experienced BDRs to build pipeline for AXXXe Advertising, engaging senior marketing and media stakeholders at enterprise and upper mid-market organizations. 
• This role is not about basic lead follow-ups. You will run high-quality outbound discovery, uncover real media, measurement, and data challenges, and create strong, well-qualified opportunities for Account Executives. 

Key Responsibilities 
Enterprise & Mid-Market Prospecting 

• Own outbound prospecting into named and whitespace accounts. 

Drive conversations with: 

• CMO / VP Marketing
• Head of Media & Performance Marketing 
• Digital & Growth Leaders
• Use multi-threading strategies to penetrate complex accounts. 

Personalize outreach using: 

• Brand campaigns
• Media spend signals
• Industry and competitor insights
• Advanced Discovery & Qualification 
• Lead structured discovery conversations focused on: 
• Omnichannel media execution challenges 
• Cross-channel measurement & attribution gaps 
• First-party data and audience activation 
• Privacy and cookieless readiness
• Qualify opportunities using MEDDICC 
• Build crisp problem statements and value hypotheses for AEs. 
• Pipeline Quality Ownership
• Be accountable for pipeline quality, not just meeting volume. 

Ensure:

• Right personas engaged
• Clear business pain and urgency
• Defined success criteria
• Maintain high-quality CRM documentation (Salesforce). 
• Collaboration & Feedback Loop

Partner closely with: 

• Account Executives
• Solution Consultants
• Marketing & Enablement teams

Share insights on:

• Objection patterns
• Competitive positioning (Google, Amazon, Meta, The Trade Desk, etc.) 
• Market feedback and ICP learnings
• What You’ll Sell – Adobe Advertising 
• Enterprise DSP for display, video & CTV. 
• Search, Social & Commerce advertising. 
• Cross-channel optimization and measurement. 
• Privacy-safe, first-party data activation. 
• Unified customer and media insights. 

Required Experience & Skills 
Must-Have

• 3–7 years of BDR / SDR / Inside Sales experience (enterprise or mid-market). 
• Proven success in outbound pipeline creation. 
• Experience selling or supporting:
• AdTech, MarTech, Digital Marketing, or SaaS platforms. 

Strong command over: 

• Digital advertising & performance marketing concepts. 
• ROI, attribution, and measurement conversations. 
• Comfortable engaging director-level and C-suite stakeholders. 
• Strong storytelling, objection handling, and executive presence. 
• Strong Advantage
• Prior experience with:
• Adobe, Google Ads, Meta, Amazon Ads, DSPs. 

Experience selling into: 

• BFSI, Retail, CPG, Healthcare, Travel, or Media-driven industries. 
• Familiarity with ABM, intent data, and account-based prospecting. 

Success Metrics

• Qualified enterprise meetings per month. 
• Pipeline value created (not just activity). 
• Conversion: meeting → opportunity. 
• Multi-threaded account penetration. 
• Discovery quality and AE feedback. 

Ideal Candidate Mindset 

• Think like a consultant, not a script-reader. 
• Comfortable with complex, ambiguous buying journeys. 
• Takes ownership of outcomes.
• Coachable, but not dependent.
• High discipline in execution and follow-through.