About the role

Gain In-Depth Knowledge of a Client's Website Architecture and Online Marketing Strategy

Gather, document, and help form and guide client business requirements, key performance indicators and other functional and technical requirements.

Design customized solutions and technical tag implementation strategies. Generate customized web analytic collection code and assist with its implementation and deployment. Support client's developers and third parties throughout the implementation process. Validate and debug implementation and follow through on issues until resolved.

Light manipulation of JavaScript as needed to customize web analytic solutions. Advise key stakeholders and drive client success based on clients most important business drivers. Interact frequently with clients via phone, email, and in-person - including interaction with marketers, analysts, web developers, and C-level executives.

Communicate confidently and proactively with customers throughout the project life cycle. Manage multiple client engagements simultaneously. Manage customer expectations appropriately and keep projects on schedule and within scope. Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses.

Work to educate clients on the best practices in relation to their specific industry and key business requirements. Keep accurate daily records of client billable time. Technical writing and PowerPoint presentation creation. Guide and mentor a team of highly skilled Consultants and Associate Consultants.

Act as a Development lead point of contact with Digital Marketing Consultants. Work with Digital Marketing Consultants to make recommendations in regards to Digital Marketing Suite technical implementations. Build technical and business relationships with Adobe Consultants maintaining the highest level of professionalism. Work and collaborate with Adobe internal teams and client partner relationships.

Support additional team members by mentoring and teaching. Work closely with the Quality Assurance team to ensure professional delivery of technical implementations. Experience presenting in front of groups.

AJO (Adobe Journey Optimizer)

Hands-on experience building and managing email journeys in AJO from scratch.
Ability to configure journey canvas: entry conditions, wait nodes, decision splits, exit criteria.
Understanding of AJO deployment workflows: proof review, approval cycles, and send scheduling.
Knowledge of AJO roles and permissions.
Working knowledge of ACI (Adobe Campaign Insights batch programs) alongside AJO.
Understanding of the ELCM (Email Lifecycle Marketing) naming conventions and project structures used in Workfront.
Experience with campaign intake via Workfront: submitting, tracking, and gaining approvals for email projects.

HTML Knowledge

Ability to review HTML email proofs for accuracy - checking localized images, copy, pricing sections, T&Cs across multiple locales.
Solid enough HTML to identify and flag issues in email builds: missing localized images, broken sections, incorrect copy.
Ability to import or work with HTML templates in AJO Email Designer, including using Import HTML workflows.

Email Marketing Fundamentals

Strong understanding of email KPIs: open rate, CTR, conversion, sARR, QTD/WTD performance vs. target.
Experience with core email tactic types: acquisition (ACQ), non-purchaser base (NPB), active use, tool recommendation, newsletter anchor.
Ability to analyze performance by country, week, email tactic, and campaign.
Experience with A/B and multivariate/MAB testing in email campaigns.

Good to Haves

Experience managing multi-locale email campaigns.
Understanding of locale-specific pricing copy, T&Cs, and legal footer requirements per country.
Familiarity with AEM Assets for sourcing localized creative for email.
Understanding of brand compliance requirements in email (Adobe brand guidelines, image standards).
Experience with Workfront for campaign project management and proof approvals.
Familiarity with AEP (Adobe Experience Platform) for audience segmentation feeding into AJO journeys.

Non-Negotiables

Strong Email Marketing Fundamentals.
AJO/Adobe campaign live deployment experience - must have owned or executed live email.

Education

3 - 6 YOE

End of Document

Technical Consultant II