Key Accounts Executive - Direct Sales

To drive profitable business growth through direct customer engagement, new customer acquisition, development of existing accounts, and effective conversion of sales opportunities for Baerlocher's specialty additives and chemical solutions. The role combines commercial ownership, customer relationship management, and application-based technical selling.

Direct Sales & Business Development

•   Achieve assigned sales revenue, volume, and profitability targets.

•   Identify, develop, and acquire new customers in the assigned territory.

•   Build and maintain a strong opportunity pipeline through customer visits and market development activities.

•   Convert leads, enquiries, and product trials into sustainable commercial business.

•   Identify opportunities to increase product penetration and share business with existing customers.

•   Participate in pricing and commercial negotiations within company guidelines.

Technical & Customer Engagement

•   Understand customer applications, processes, and technical requirements to recommend appropriate product solutions.

•   Conduct product presentations and technical commercial discussions with customers.

•   Coordinate with R&D and Technical Services for customer trials, application support, and product evaluations.

•   Follow up on trials and drive successful opportunities toward commercialization.

•   Maintain strong relationships with existing and prospective customers.

Market & Business Intelligence

•   Track market trends, competitor activities, pricing dynamics, and customer developments.

•   Identify new customers, applications, and market opportunities across Plastics, PVC, Polymers, Specialty Chemicals, and related segments.

•   Maintain sales pipeline, customer visit reports, sales forecasts, and market updates.

Commercial & Cross-Functional Coordination

•   Coordinate with Production, Supply Chain, Logistics, Finance, Technical Services, and Product Management for smooth order execution and customer support.

•   Follow up on product availability, dispatches, and deliveries.

•   Coordinate with customers and Finance for timely collections and outstanding management.

•   Support new product introductions and market development initiatives.

•   Bachelor's/master's degree in chemistry, Chemical Engineering, Polymer Technology, Plastics Engineering, or related discipline.

•   3-6 years of B2B direct sales, technical sales, or business development experience, preferably in Specialty Chemicals, Additives, Polymers, PVC, Plastics, or allied industries.

•   Hands-on experience in new customer acquisition, account development, and achievement of sales targets.

•   Good technical & commercial acumen, negotiation, communication, and customer relationship management skills.

•   Ability to understand customer applications and support solution-based selling.

•   Self-driven and result-oriented, with willingness to travel extensively to customer locations.

•   Mumbai-based candidates preferred.