ASO - Retail Sales - Faridabad

Role Summary

We are looking for a proactive sales professional with experience in Channel Sales from the Building Materials/Steel/Construction Materials industry. The role involves managing dealer networks, driving primary and secondary sales, generating demand through influencers, and ensuring achievement of territory sales targets.

Key Responsibilities

• Execute territory-wise sales plans and achieve monthly sales targets.
• Manage and strengthen dealer and distributor relationships.
• Conduct regular market visits as per Daily Visit Plan (DVP).
• Develop dealers and increase product offtake through regular engagement.
• Promote new products/SKUs and increase market penetration.
• Identify and appoint new dealers where required.
• Track dealer performance and improve sales from low-performing dealers.
• Build relationships with architects, fabricators, contractors, builders, and other influencers to generate business leads.
• Ensure timely order execution by coordinating with internal teams.
• Monitor dealer outstanding payments and collections.
• Execute dealer meets, promotional activities, and sales schemes.
• Collect competitor intelligence and submit timely sales reports and MIS.

Desired Candidate Profile

• 3–8 years of experience in Channel/Retail Sales.
• Experience in handling dealers and distributors.
• Exposure to influencer management (Architects, Contractors, Fabricators, Builders).
• Strong communication, negotiation, and relationship-building skills.
• Willing to travel extensively within the assigned territory.