Area sales Manager

Area Sales Manager (ASM)

Company website: www.simero.in

About the Company

Simero Ceramics is a ceramic and vitrified tiles brand offering premium tile solutions for residential, commercial, and architectural spaces. The company focuses on innovative designs, quality, and contemporary surface finishes, with a diverse product portfolio and an expanding dealer network across markets.

Website: https://www.simero.in/

Position Overview

Simero Ceramics is looking for dynamic and result-oriented Area Sales Managers (ASM) to drive sales growth, expand market presence, and strengthen its dealer and project network across India.

The ideal candidate should have strong experience in the tiles and ceramics industry, excellent market knowledge, and established relationships with dealers, distributors, builders, architects, and interior designers.

Key Responsibilities

• Drive sales and achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Develop and expand the dealer and distributor network to increase market penetration.
• Identify new business opportunities and appoint channel partners in untapped markets.
• Build and maintain strong relationships with dealers, distributors, builders, architects, and interior designers.
• Generate project sales opportunities through builders, developers, contractors, architects, and interior designers.
• Conduct regular market visits to monitor sales performance, competitor activities, pricing, and market trends.
• Ensure product visibility, brand promotion, and effective display of tile collections at dealer showrooms.
• Coordinate with channel partners to ensure timely order execution, payments, and customer satisfaction.
• Develop territory-wise sales plans and implement strategies to achieve business objectives.
• Monitor dealer performance, sales forecasts, outstanding payments, and secondary sales.
• Coordinate with internal teams for product availability, order processing, dispatches, and customer support.
• Participate in dealer meets, product launches, exhibitions, and promotional activities.
• Prepare regular sales reports and provide updates to the reporting manager on market developments and business performance.

Candidate Requirements

• Experience: Minimum 5+ years of relevant sales experience in the tiles and ceramics industry.
• Strong experience in dealer and distributor management, channel sales, and territory development.
• Established market relationships with dealers, builders, architects, and interior designers.
• Good understanding of tile products, market pricing, competitor brands, and regional sales dynamics.
• Proven track record of achieving sales targets and expanding market share.
• Strong communication, negotiation, relationship management, and business development skills.
• Willingness to travel extensively within the assigned territory.
• Graduate in any discipline; an MBA in Sales or Marketing would be an added advantage.

Preferred Industry Background

Candidates currently working with ceramic tiles, vitrified tiles, premium tiles, or other established building-material brands will be preferred.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Dealer and distributor network expansion.
• Growth in secondary sales and market share.
• New dealer appointments and active channel partner development.
• Project sales generation and conversion.
• Timely payment collection and improvement in outstanding receivables.