Senior Executive / Assistant Manager - CRM Role

Job Description – Senior Executive – CRM

Company: Prince Pipes & Fittings Ltd.

Position Details

Position	Senior Executive – CRM
Department	Customer Relationship Management (CRM)
Location	PRH
Reporting To	Manager CRM
Grade	E4 / M1
Experience	3–5 Years
Qualification	Graduate / Post Graduate

Role Purpose

To manage CRM operations by ensuring timely MIS reporting, customer loyalty program administration, vendor coordination, data analysis, and seamless collaboration with internal and external stakeholders. The role focuses on improving operational efficiency, customer engagement, and decision-making through data-driven insights.

Key Responsibilities

• Manage day-to-day CRM operations and ensure smooth execution of customer engagement initiatives.
• Prepare, maintain, and analyze CRM MIS reports and dashboards using Advanced Microsoft Excel.
• Generate business insights through data analysis to support management decision-making.
• Coordinate with sales, finance, IT, marketing, vendors, and external partners for CRM-related activities.
• Administer customer loyalty programs, ensuring accurate processing, reconciliation, and issue resolution.
• Manage vendor relationships for loyalty program execution and other CRM initiatives.
• Monitor operational KPIs and prepare periodic performance reports.
• Ensure data accuracy, integrity, and timely availability of CRM information.
• Identify opportunities for process improvement and automation in CRM reporting.
• Support management presentations and documentation using MS PowerPoint and Word.
• Assist in CRM system enhancements, testing, and implementation of new initiatives.
• Ensure compliance with company policies and established CRM processes.

Key Skills & Competencies

Technical Skills

• Advanced Microsoft Excel (Mandatory)
• MIS Reporting & Dashboard Preparation
• Data Analysis & Business Reporting
• Excel Automation (Power Query, Macros preferred)
• MS PowerPoint & MS Word
• Power BI (Good to Have)

Behavioural Competencies

• Analytical Thinking
• Proactive Approach
• Effective Communication
• Time Management
• Adaptability
• Coordination & Stakeholder Management
• Attention to Detail
• Problem Solving

Preferred Experience

• Experience in handling high-volume CRM operations.
• Exposure to customer loyalty/rewards programs.
• Vendor management experience.
• Cross-functional coordination with multiple business teams.
• Experience in FMCG, Building Materials, Consumer Durables, or Manufacturing industries is preferred.