We're Hiring | Regional Manager – Sales - Uttar Pradesh

Key Responsibilities

1. Regional Sales Planning & Execution

• Develop annual, quarterly and monthly sales plans for the assigned region in line with organizational business objectives.
• Drive achievement of sales targets across product categories, value-added products and assigned territories.
• Monitor primary and secondary sales performance, identify gaps and implement corrective action plans.
• Develop market penetration strategies for new product launches and increase the market share of existing products.
• Regularly review sales performance, business processes and regional growth opportunities.

2. Dealer & Distributor Management

• Manage and strengthen relationships with existing dealers, distributors, retailers and channel partners.
• Improve dealer productivity, sales coverage, product availability and customer engagement.
• Identify and appoint new channel partners to expand market reach and business potential.
• Conduct regular market visits, dealer meetings, product awareness sessions and partner engagement activities.
• Ensure effective implementation of channel policies and sales initiatives.

3. Market Development & Network Expansion

• Identify new markets, underpenetrated territories and opportunities for retail network expansion.
• Conduct market mapping and assess territory potential, competitor presence and channel gaps.
• Develop strategies to improve product reach, outlet coverage and market share.
• Drive the successful introduction and acceptance of new products in the assigned region.

4. Sales Profitability & Product Realization

• Achieve product realization targets on a per-kg or category-wise basis, as applicable.
• Monitor product mix, discounting, pricing and trade schemes to protect business profitability.
• Identify opportunities to improve sales realization and promote higher-value product categories.
• Ensure that sales growth is achieved with appropriate commercial discipline.

5. Debtor Management & Collections

• Monitor outstanding payments, overdue accounts and customer credit exposure.
• Review collection performance regularly and implement customer-specific recovery plans.
• Work closely with dealers, distributors, finance and internal teams to improve cash flow.
• Ensure adherence to the company's credit policy and minimize overdue receivables.

6. Customer Service & Operational Coordination

• Monitor on-time-in-full (OTIF) delivery performance and customer service levels.
• Coordinate with supply chain, logistics, production and other internal teams to resolve customer issues.
• Strengthen customer satisfaction through timely resolution of queries and service concerns.
• Maintain productive relationships with channel partners through regular visits and engagement.

7. Brand Positioning & Sales Promotion

• Plan and execute regional branding, retailer engagement and sales promotion activities.
• Ensure effective implementation of marketing initiatives and trade promotional schemes.
• Support product awareness, channel engagement and brand visibility across the territory.
• Monitor market response and recommend improvements to promotional activities.

8. Market Intelligence & Competition Analysis

• Monitor competitor pricing, product launches, dealer schemes, distribution networks and market activities.
• Conduct regular market research to identify business opportunities and competitive threats.
• Develop appropriate counter-strategies to protect market share and improve competitive positioning.
• Share relevant market insights with senior management to support business decisions.

9. Team Leadership & Development

• Lead, motivate and develop the regional sales team to achieve business objectives.
• Set individual targets, review performance, provide feedback and drive accountability.
• Support onboarding and field training of new team members.
• Ensure participation in training programs and application of learning in the field.
• Build a performance-oriented culture focused on customer relationships, sales growth and continuous improvement.

Desired Candidate Profile

• MBA in Sales & Marketing from a recognized university or institute, preferably a reputed institution.
• 15–20 years of overall sales experience, with relevant regional or state-level sales management exposure.
• Strong experience in dealer and distributor management, channel sales, retail network expansion and territory development.
• Experience in pipes and fittings, plumbing, building materials or related industries will be preferred.
• Understanding of different polymer types and their applications is desirable.
• Strong knowledge of sales planning, forecasting, market mapping, pricing and competitor analysis.
• Experience managing product realization, profitability, outstanding collections and customer credit discipline.
• Proven ability to lead sales teams, develop channel partners and achieve business targets.
• Excellent communication, negotiation, analytical and people management skills.
• Willingness to travel and manage the assigned territory.

Client-specified criteria: Experience of 15–20 years, age range of 37–42 years and mobility are specified in the original requirement. Confirm any flexibility in these criteria with the hiring team before shortlisting.