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Menschen Consulting Pvt. Ltd.
Chief Marketing Officer
Menschen Consulting Pvt. Ltd. · posted 4 months ago
Mumbaioperations
About the role
Job Summary
The Chief Marketing Officer (CMO) will be responsible for driving overall business growth, brand positioning, customer engagement, sales strategy, and market expansion across all product categories and business verticals. The role requires a strategic and dynamic leader with extensive experience in sales, marketing, channel development, and business growth within building materials, manufacturing, FMCG, consumer durables, or allied industries.
The incumbent will play a critical role in strengthening market presence, enhancing customer experience, expanding dealer/distributor networks, and achieving revenue and profitability targets.
Key Responsibilities & Accountabilities
1. Strategy Development & Business Planning
- Develop and execute comprehensive sales and marketing strategies aligned with organizational objectives.
- Drive market penetration and strengthen brand presence across regions.
- Develop annual business plans, sales forecasts, and growth strategies.
- Ensure effective execution of business initiatives across all territories and verticals.
2. Brand Management & Marketing
- Lead brand positioning, product promotion, and market activation initiatives.
- Develop marketing campaigns and promotional plans to improve visibility and customer engagement.
- Monitor marketing effectiveness and ROI across campaigns and promotional activities.
- Support new product launches and commercialization initiatives.
3. Customer Engagement & Experience
- Develop customer retention and loyalty strategies to strengthen long-term relationships.
- Improve customer experience through structured feedback and service enhancement initiatives.
- Ensure timely resolution of customer complaints and market issues.
4. Channel & Network Expansion
- Drive expansion and development of dealer, distributor, and channel partner networks.
- Strengthen relationships with key stakeholders and business partners.
- Develop strategies for deeper market penetration and wider market coverage.
- Monitor channel performance and implement improvement initiatives.
5. Market Intelligence & Competitive Analysis
- Conduct market research, competitor analysis, and industry benchmarking.
- Identify emerging market trends, opportunities, and business risks.
- Develop competitive strategies to strengthen market leadership and profitability.
6. Business Growth & Profitability
- Drive achievement of revenue, profitability, and market share targets.
- Contribute towards EBITDA growth through effective business strategies.
- Develop growth plans for existing and new product categories.
7. Team Leadership & Development
- Lead and mentor high-performing sales and marketing teams.
- Build a strong performance-driven and customer-centric culture.
- Provide coaching, guidance, and capability development for team members.
8. Debtor & Business Governance
- Monitor debtor management and optimize DSO performance.
- Review business MIS, sales analytics, and performance reports.
- Ensure alignment of operations with organizational policies and business objectives.
Desired Profile
Qualification
- Bachelor’s Degree from a recognized university/institute.
- MBA in Marketing preferred.
Experience
- 20–25 years of experience in Sales & Marketing leadership roles.
- Strong exposure to channel sales, business development, and market expansion.
- Experience in Building Materials, Manufacturing, FMCG, Consumer Durables, or allied industries preferred.
Key Skills & Competencies
- Strategic Sales & Marketing Leadership
- Brand Management & Market Development
- Dealer & Distributor Network Management
- Customer Engagement & Retention
- Sales Forecasting & Market Analytics
- Business Growth & Profitability Management
- Market Research & Competitive Intelligence
- Leadership & Team Management
- Strong Negotiation & Communication Skills
- Cross-Functional Stakeholder Management
Mobility
- Extensive travel required.