About the role

The Regional Manager will be responsible for leading the complete Punjab business for the Bathware Division. The role involves driving sales growth, expanding the dealer and distributor network, strengthening relationships with architects and builders, ensuring effective team management, and executing market development strategies to increase market share across the state.

Key Responsibilities

Sales Planning & Business Growth

Drive the complete Punjab business and achieve monthly, quarterly, and annual sales targets.
Prepare sales forecasts and execute business plans aligned with organizational objectives.
Develop and implement market penetration strategies to increase market share.
Regularly review business performance and implement corrective action plans.
Conduct joint market visits with the sales team to improve execution.

Market Development

Build strong relationships with architects, builders, developers, and institutional customers.
Generate new business opportunities through project specifications and channel expansion.
Identify new markets and strengthen the company's presence across Punjab.

Dealer & Distributor Management

Develop and strengthen the dealer and distributor network.
Identify and appoint new channel partners.
Improve retailer engagement and ensure healthy channel ROI.
Drive dealer loyalty through regular engagement and training programs.

Brand Building

Execute branding and promotional activities including dealer meets, plumber meets, architect meets, and builder engagement programs.
Ensure proper product display, merchandising, and visibility across retail counters.
Support marketing initiatives to strengthen brand positioning.

Customer Service & Debtor Management

Ensure timely order fulfilment and customer satisfaction.
Monitor collections and outstanding payments as per company credit policy.
Coordinate with internal teams for faster issue resolution.

Market Intelligence

Monitor competitor activities, pricing, schemes, new product launches, and branding initiatives.
Provide regular market intelligence and recommend counter strategies.

Team Management

Lead, mentor, and develop the regional sales team.
Set performance goals, conduct regular reviews, and drive a high-performance culture.
Coach new team members and identify training needs.

Desired Candidate Profile

Education

MBA in Sales & Marketing or equivalent from a reputed institute.

Experience

15–18 years of experience in Sales & Marketing.
Strong experience in Bathware, Faucets, Sanitaryware, CP Fittings, Building Materials, Ceramic/Tiles, or Plumbing industry .

Mandatory Screening Criteria (Very Important)

Candidates must have strong experience in the Bathware/Faucets/Sanitaryware/CP Fittings industry.
Must have handled the Punjab market with proven dealer/distributor network management experience.
Should have experience in team handling, market development, and business expansion.
Candidates with frequent job changes or without relevant Bathware industry exposure will not be considered.

State Head - Bathware - Punjab