About the role

JOB DESCRIPTION
Name of the company	H.K Jewels Pvt. Ltd.	Department	Franchise - Sales
Job Title	Business Development Manager	Location
Website	www.kisna.com	Reporting to	Regional Business Manager
About KISNA Diamond & Gold Jewellery (H.K. Jewels Pvt. Ltd.) Established in 2005, KISNA Diamond & Gold Jewellery serves as the flagship brand of the Hari Krishna Group. With a robust presence across 1,500+ shop-in-shop outlets and 70 exclusive showrooms spanning 28 states, KISNA is synonymous with timeless elegance, superior craftsmanship, and uncompromising quality. The brand has achieved a turnover exceeding ₹2,000 crore, reinforcing its leadership in the diamond and gold jewellery segment. About Hari Krishna Group Hari Krishna Group stands among the world’s leading diamond manufacturers and exporters, leveraging over 32 years of industry expertise. With a presence in more than 85 countries, the Group reports an impressive turnover of ₹15,000 crore and employs a talented workforce exceeding 9,000 professionals.

DUTIES AND RESPONSIBILITIES
Position Overview: The Business Development Manager (BDM) is responsible for driving franchise growth and retail expansion by identifying qualified prospects, building strategic relationships, and converting leads into long-term business partnerships. This role demands a high degree of market engagement, operational discipline, and performance tracking. The BDM will serve as a key contributor to the company’s growth strategy by consistently meeting lead generation and franchise acquisition targets. Key Responsibilities: · Identify and pursue potential franchise opportunities by developing recruitment strategies, converting prospects, negotiating terms, and providing end-to-end support through onboarding. · Drive regional sales targets through effective retail management and business development initiatives. · Monitor and improve performance of existing stores using key retail metrics. · Establish and maintain relationships with franchisees, landlords, and key regional stakeholders. · Collaborate with marketing and operations teams to execute region-specific campaigns and maintain brand consistency. · Provide regular reports on regional performance, forecasts, and market insights. Performance Expectations: · Strict adherence to daily reporting and field execution discipline · High conversion rate of prospects to signed franchise agreements · Consistent alignment with regional and national growth objectives · Timely data updates and clear communication with internal stakeholders

Key Responsibilities and Deliverables

The Business Development Manager will be expected to execute the following activities with discipline and consistency to drive business growth, operational efficiency, and team performance:

Sr. No.	Activity	Frequency / Target
1	Participate in daily Morning Review Meetings at 8:30 AM	Daily
2	Submit morning and evening activity reports to the Head of Department	Daily
3	Execute duties in alignment with the Weekly Travel Plan	Daily
4	Mark attendance via Kisna Force App with live photo and shop geolocation	Daily
5	Update business development and market activity data in the Birdigo App	Daily
6	Conduct structured physical market visits for lead generation and relationship management	Minimum 15 visits/day
7	Make follow-up and prospecting phone calls	Minimum 15 calls/day
8	Visit automobile dealerships to explore strategic partnerships and lead sources	Minimum 5 visits/day
9	Obtain Letters of Interest (LOIs) from potential franchise partners	Minimum 1/day
10	Host virtual meetings with prospective clients to present the franchise model	Minimum 1/day
11	Conduct site evaluations of potential franchise locations	Minimum 2 visits/week
12	Coordinate and support client visits to the Mumbai Head Office for final presentations or onboarding	Minimum 1/week
13	Achieve individual franchise sign-up targets	Minimum 2/month

SKILLS QUALIFICATION EXPERIENCE

· Any Bachelor’s degree/MBA in Business, Marketing, or related field.

· 6–10 years of retail business development experience, preferably in jewelry or luxury retail.

· Strong presentation, negotiation, and analytical skills.

· Willingness to travel extensively within the region.